Hello! I'm Jorrit

Case Studies

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Hello, thanks for visiting! I'm Jorrit, a product designer, researcher and strategist with well over 10 years of experience in the field. I enjoy designing for complex domains, and have experience with 0-1 product development and AI. I design easy to use products across a wide range of sectors, helping businesses identify what their customers need and deliver the right solution. I excel in tackling complex challenges and crafting products that drive tangible business results.

I advocate a user- and customer-centric approach to product, and have used this successfully to create and launch innovative new 0-to-1 solutions. My approach is evidence-based, moving rapidly and using both qualitative and quantitative data as inputs into product decisions. This approach ensures that: you are solving real customer needs, with the right solutions. your product or service is easy and enjoyable to use. your product supports key business goals and can be effectively monetized. I approach my work in a cross-functional and collaborative way, partnering with PMs, designers, developers and external stakeholders to deliver an effective solution. I enjoy running collaborative workshops to brainstorm the solution together.

Product design & delivery
Prototyping & testing
User research
Workshop facilitation
Design strategy & team leadership
Customer research
Accessibility & WCAG
Conversion rate optimisation

Head of Product Design and Research, Veriff (Barcelona, 2022-2024)
Expert Analyst, NTT DATA (Barcelona, 2020-2022)
Head of User Experience, The Key (London, 2017-2020)
Senior UX Consultant, Nomensa (London, 2016-2017)
Senior UX Designer, Springer Nature (London, 2015-2016)

Key Results

Veriff
Drove an 8% increase in conversion rate by improving the UX of the core product. UX redesign of camera permissions led to a 3% conversion uplift, generating 1.5% more billable sessions ($350K in revenue).

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European Patent Office
Designed a new online portal for patent applicants that achieved a 97% adoption rate. and replaced three legacy systems.

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Rail Safety and Standards Board
Created a topic-based content model to group the content on RSSB's site around key topics of interest. This digital experience strategy achieved a 264% increase in page views and a 93% increase in downloads.

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