TO THE NEW

TO THE NEW is a digital technology firm providing digital transformation and product engineering services to ISVs, Consumer Internet, and large enterprises across the globe. We design & build digital platforms and products with Cloud and Data at the focal point.

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Our Digital Transformation Services

Digital Engineering	Web Development | Mobile App Development | Quality Engineering | UI/UX | SRE
Cloud & DevOps	Cloud Strategy and Consulting | Cloud Migration | DevOps as a Service | 24x7 Managed Services | AWS, Azure, GCP
Data Analytics & AI	GenAI | Data Engineering | BI & Data Analysis | Data Science | Snowflake Data Cloud Services | Databricks
CX & Content	Adobe Experience Cloud | Drupal Development & Consulting | UI/UX
Media & Entertainment Solutions	OTT Platform Development | SmartTV Solutions | Media Services & Solutions | OneOps Managed Services | Experience Design & App Services
Digital Marketing	B2B Marketing | Marketing Automation & Analytics | Video Production Services | Social Media Marketing | Creative, Design & Content | Search Engine Optimization

Driving Digital Excellence for Leading Brands Worldwide

Real-world Transformations through Digital Innovation

We have partnered with brands across industries to deliver measurable results with innovative product engineering solutions powered by Data, Cloud and AI.

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Australia	Digital Engineering - Revolutionizing wagering experiences by developing interactive cross-platform applications for Tabcorp
USA	Media & Entertainment Solutions - How we delivered seamless content engagement for Amazon Prime Video
India	Quality Engineering - Streamlined Maruti Suzuki's QA process with automated testing solutions
Singapore	Digital Marketing - Hilti Digital Transformation Success- 1M+ CHF Revenue & 5.5K+ Leads
India	Cloud & DevOps - Built & managed microservices-based AWS setup for scalability & cost optimization
USA	Cloud & DevOps - Successfully migrated Siprocal’s architecture from On-Premise to AWS

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Testimonials from our Clients

“Competent, Enabling & Partnership Driven”
Prithwish Mukherjee - Marketing Head

TO THE NEW helped in modernizing the user experience on our platform by incorporating a new user-friendly podcast player experience and best-in-class content discovery features. We appreciate their cost-effective deployments and fast development with stable releases, leading to an efficient and seamless launch.

Ken Shum - VP of Engineering, Stitcher

“Reliable Diligent and Swift”
Takeshi Ashida - General Manager-Overseas Business

Awards and Recognitions

Listed in 3 out of 5 segments in 2023 IDC Market Glance

Recognized in 2023 Multi Public Cloud Services Provider Lens™

India’s Best Workplaces Building a Culture of Innovation by All 2023

ER&D Services, 2023

Public Cloud IT Transformation Services, 2023

Quality Engineering & Data & Analytics offerings, 2023

Blogs & Insights

Latest from our blog - Fresh perspectives, straight from our experts. Stay updated with the latest industry trends.

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Blog Post	Detailed Strapi migration guide from v3 to v4 with typical challenges and fixes
Blog Post	Migrating from ExoPlayer 2 to Media3: A Fun & Practical Guide

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Webinar

Navigating GenAI Model Lifecycle From Selection to Governance

Webinar

Hyper-personalization using GenAI

Latest Media Coverage

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Beyond self-driving cars:	Generative AI reshapes every aspect of the automotive industry
Budget 2025 expectations live updates:	Here’s what industry leaders expect from the government

TO THE NEW partners with LambdaTest to revolutionize cloud-based software testing for global enterprises