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User research. Without the headaches. Run your user and market research with the most human-like AI participants.
Enterprise and Agency ready
Trusted by
Insight always available from within the company
Synthetic Users uses the most advanced AI architecture to create accurate synthetic interviews
You can probe deeper with every interview, ask more questions (for as long as you would like) and generate insights report. Annotate and share with your team.
With RAG you’re able to enrich your Synthetic Users and make them truly yours. This way you make your Synthetic Users much more unique.
Surveys with global reach
Proprietary Data
You can probe deeper with every interview, ask more questions (for as long as you would like) and generate insights report. Annotate and share with your team.
Run quantitative research at a massive scale in minutes. Thousands of surveys and quick insight. Alternate between interviews and surveys for maximum insights.
With RAG you’re able to enrich your Synthetic Users and make them truly yours. This way you make your Synthetic Users much more unique.
Where are you in the product lifecycle?
Need Identification
RunProblem Exploration interviewsto get user behaviours, pain points and context.
User need
Market gap
Concept and Messaging Testing
Start testing ideas and concepts using yourCustom Script interviewsandSolution Feedback Interviews.
Product
Marketing
Growth
Continuous Insightto enhance user satisfaction and identify additional needs. Expand market reach Increase adoption
A complete suite based on your research needs
Interview type 3
Problem Explorationinterview
You wish to explore the pains and needs of an audience as you look for opportunities.
Interview type 4
Concept Testinginterview
You wish to explore the pains and needs of an audience as you look for opportunities.
You have proprietary data that will set your Synthetic Users apart.
Research Goalinterview
Set your research goal and let our multi-agent architecture drive your interviews.
Interview type 2
Custom Scriptinterview
Use your own questions (up to 10).
Multi-study
Research
Planner
Run multiple studies at the same time and find concept fit.
"What you are building will radically democratize access to qualitative research within companies."
Johan Van Langendonck
Director of Strategy
At the end of the day it’s all about Synthetic Organic parity. We’re very open about how we measure it and improve on it.
How Synthetic and Organic users compare.
The latest scientific research looking at LLMs as Human emulators.
The questions we get all the time and that we are happy to respond in detail below.
How does it work?
Synthetic Users uses the power of LLMs to generate users that have veryhigh Synthetic Organic Parity.We start by generating a personality profile for each user, very much like a reptilian brain around which we reconstruct its personality. It’s a reconstruction because we are relying on the billions of parameters that LLMs have at their disposal. Once the personality profiles are established, these Synthetic Users are set in motion to interact in a simulated environment. Leveraging multi-agent frameworks, these users engage in conversations, make decisions, and evolve over time based on their interactions. This dynamic interplay allows for a rich and diverse set of behaviors to emerge, closely mimicking the complexity and unpredictability of real human interactions. The continuous learning and adaptation of these users ensure that the generated data remains relevant and reflective of nuanced human behaviors, providing valuable insights for various applications. What are the data sources
1. GPT, LLaMA, Mistral... we are agnostic re foundation model and will use the most appropriate for the task at hand. There are different levels of bias. 2. With RAG you are able to upload your own proprietary data, which will add a level of granularity to your Synthetic Users and study that you may require. 3. Just like with organic conversations, your level of specificity in your inputs will define the output. It’s really down to you. Synthetic Users vs ChatGPT
Yes, you can run the same questions on ChatGPT, but the results will be very different. We rely on anagentic architectureand therefore what you get is a whole bunch of agents talking to each other in order to fulfil the task at hand. We also use more than just one model and that adds to the diversity we are known for. In addition to the multi-agent architecture, Synthetic Users also benefit from enhanced contextual understanding and continuity in interactions. While GPT may provide coherent responses to isolated queries, Synthetic Users can maintain context across multiple interactions, enabling deeper and more consistent engagement. This capability allows for the simulation of long-term behaviors and relationships, offering a more holistic view of user dynamics. The incorporation of various foundation models and proprietary data further ensures that Synthetic Users deliver more accurate and contextually rich outputs, making them a superior choice for complex and specific use cases.
Our price is perinterview, not per seat. No hidden fees.
A small selection of what leaders, makers and builders have said about us.
“What you are building is absolutely massive. This is a breakthrough for people wanting to validate an idea, look at how to solve a problem and accelerate the validation of hypotheses.”
Henrick Farías
Founding Team @Jeeves | Fintech
“I just tried your product and I’m honestly scared. This reminded me of an episode of black mirror.”
Diego Jorge
Product Manager @TopTotal
“What you are building will radically democratize access to qualitative research within companies.”
Johan Van Langendonck
Director of Strategy, M&A and Partnerships at Bridgestone Mobility Solutions
“Oh! And I'm also someone who's used Synthetic Users to give me starting intelligence to then go and confirm that feedback with real life people. And guess what? The AI feedback lined up with human feedback over 95% of the time.”
Adam King
Behaviours Scientist
“If you’ve loved Synthetic Users, send us message on Twitter or Discord. We are building it with you!”
Your users aren’t AI super-intelligent
They’re human, with cognitive quirks and kinks.
We replicate humans.