Soto Digital - Technology, Realized

Soto is your go-to digital product agency for building The Right Thing.

We get it, easier said than done, but hey, we've been at this for a while and we're pretty damn good.

Dream It

Some product ideas come to us fully formed. Just kidding, theyâre all a big mess. We know how to turn them into something that makes sense.

Plan It

Nothing ruins the fun like a plan based on bad information, bad assumptions and careless optimism. Without a good plan, you waste time and money, and no one likes that.

Design It

Ten years ago, amateur design might have cut it, but not today. Our research-driven approach aims to support your brand and craft experiences that users love.

Make It

This is where it gets really fun - seeing your dream IRL. We build fast. We build agile. We know what to focus on, and what can wait. We work with your team to make sure it lives comfortably in your world.

IMPORTANT!

Support It

Your thing is now your little bundle of joy. And, like a human baby, itâs going to be a handful. We can help you plan for care and feeding, or weâll get up for the late night bottles and let you sleep in.

People Over Process

We're a versatile team of producers, strategists, product experts, designers, and engineers, equipped with repeatable processes. While we're well-prepared, we understand each project is unique. If you have your own product or engineering teams, we're open to collaboration. Let's find the best approach for your needs.

Get to Know Us

Theratec | Star Tribune | WorkOutLoud | Vidscrip

"Soto was able to seamlessly integrate new technology into our existing platform, making it easier and more accessible for our patients and providers."
Brian Kuyath, CTO @ Vidscrip

Thoughts & Blurbs

What to Care About - Q2, 2024

If you're a small- or medium-sized business considering your technology strategy, here's what you should and should not care about in May, 2024.

What to Care About - Q1, 2024

If you're a small- or medium-sized business considering your technology strategy, here's what you should and should not care about in Feburary, 2024.

Hiring Experience

A common mistake Iâve seen companies make is hiring an agency to do work that you shouldnât hire an agency to do. When all you need is production work, the costs can quickly eclipse the benefits. Your relationship with an agnecy should be a high-ROI engagement. Make sure you hire an agency for the right reasons.