WELCOME TO SOFTWARE EQUITY GROUP!

Your Trusted Partner for SaaS M&A

Delivering Exceptional Outcomes Since 1999!

Company

Software Equity Group (SEG) is the leading M&A advisor for B2B software companies.
We help you navigate the complexities of the M&A landscape. Get ready for success!

About Us - Discover our history, results, and values.

Our Team - The people behind our exceptional track record.

Our Services

An overview of our sell-side M&A services.

M&A Service - When you need comprehensive sell-side M&A services...

M&A Process - How our intentional approach maximizes value

Sectors

Select Verticals

Education - The latest activity in education software
Energy - Explore the energy trends powering tomorrow
Healthcare - Stay ahead with insights in healthcare software
Government - Discover trends driving public sector innovation
Manufacturing - Navigate manufacturing software trends
Real Estate - Embrace Proptech trends transforming the industry

Research

Tips & insights to improve operational performance and M&A

Webinars - All Videos & Webinars
M&A Market Perspectives - Buyers reveal what's new and what's next for SaaS M&A
Insights - All Research
2025 Annual SaaS Report - SaaS M&A and Public Market insights to recap the year
3Q24 Quarterly SaaS Report - Significant Trends defining the SaaS Industry landscape
2025 State of SaaS M&A: Buyers' Perspectives - Survey findings uncover what drives buyer interest and action
20 Factors - Top factors buyers consider when valuing your business
2024 State of Education Software - Insights to thrive in the evolving Education Software landscape

Tools

SEG SaaS M&A Deal Database™ - Key SaaS deals across various verticals
SEG SaaS Index™ - Track public performance and compare with major indices
SEG Market Maps - Explore Six Vertical SaaS Market Maps
SEG SaaS Scorecard™ - Input key factors to gauge your valuation potential

Blog

Transactions - Let's Talk Where SaaS Executives Come to Get Strategic Advice.

drive enterprise value. optimize M&A success.

Backed by deep-rooted M&A expertise and an intentional approach, SEG guides B2B software operators to the right strategic and private equity buyers at the right time to achieve the best possible outcomes.

The Most Active&Successful Sell-Side M&A Advisor in Vertical Software.

For over 20 years, we’ve proudly worked with hundreds of software and SaaS companies. What’s more, we do so with industry-leading success rates. Over the past three years, SEG has achieved an impressive 85% first-pass success rate.

We’ve experienced double-digit growth in seven of the last eight years and are consistently recognized by private equity investors and strategic buyers for representing high-quality businesses and driving premium outcomes for our clients.

+COMPLIANCE MANAGEMENT

SEG served as exclusive advisor to ComplianceMate

Highlights

+CONTENT & WORKFLOW MANAGEMENT

SEG served as exclusive advisor to Core Sound Imaging

Highlights

+BUSINESS MANAGEMENT / ERP

SEG served as exclusive advisor to Volanté Systems

Highlights

+WORKFLOW MANAGEMENT

SEG served as exclusive advisor to Neighborly

Highlights

+SALES & MARKETING

SEG served as exclusive advisor to Realync

Highlights

+A TA Associates Company SUPPLY CHAIN MANAGEMENT

SEG served as exclusive advisor to Pepperi

Highlights

+A KKR Company CONTENT & WORKFLOW MANAGEMENT

SEG served as exclusive advisor to EcoInteractive

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+HUMAN CAPITAL MANAGEMENT

SEG served as exclusive advisor to Mobile Health

Highlights

+An EQT Company SALES & MARKETING

SEG served as exclusive advisor to StorageAuctions.com

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+An Accel-KKR Company ASSET & FACILITIES MANAGEMENT

SEG served as exclusive advisor to ClearPathGPS in its acquisition by GPS Insight

Highlights

+A Serent Capital Company FINANCIAL APPLICATIONS

SEG served as exclusive advisor to AffiniPay in its divestiture of Soluno

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+An EQT Company SALES & MARKETING

SEG served as exclusive advisor to CallPotential

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+A TA Associates Company SUPPLY CHAIN MANAGEMENT

SEG served as exclusive advisor to VeraCore

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+A HG Capital Company COMPLIANCE MANAGEMENT

SEG served as exclusive advisor to Tritan Software

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+BUSINESS MANAGEMENT / ERP

SEG served as exclusive advisor to TOPS Software

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SEE WHO WE’VE EMPOWERED

Simply Better Than the Rest.

Excellence isn’t our goal; it’s our standard.

By engaging with SEG, you align with unmatched success rates and a proven track record of outcomes that consistently delight.

Maximize Success

91%

Boasting a 91% first-pass success rate since 2020, we maximize your chance of success.

Increase Buyer Interest

10

On average, our clients receive 7 to 10 high quality IOIs, which is 118% increase over previous years.

Experience Delight

88%

With 88% testimonials, the voices of those we’ve advised underline our dedication and efficacy.

Before becoming a client,

SEG guided us through multiple critical stages of our business

from being created as a subsidiary of a large public company to the management team acquiring the business. When it came time to explore an exit, SEG was right there too.”

- Paul McRoberts, President & CEO, Atonix

As a founder who previously explored a transaction without an advisor, when I decided to pursue selling CallPotential, I knew I needed to bring an expert into the process. I chose SEG because of theirstellar industry reputation and strong team.”

- Phil Murphy, Founder & CEO, CallPotential

The SEG team was incredibly efficient, always available to answer any questions along the way and worked hard to ensure asmooth process. Their relationships anddeal execution skillswere second to none and yielded arange of options amongst the best possible buyers.”

- Dana Zeff, Founder & CEO, LeaseLabs

Leveraging SEGs support, my team and I were able to continue todevote our attention to the business and maintain a high level of performance while navigating the process. Their efforts ultimately resulted in a strong outcome for us, and we couldn’t imagine a better scenario.”

- Tim Minnich, CEO & President, Princeton TMX

As someone who has exited businesses in the past, I quickly realized that my engagement with SEG was different. From the beginning,the team was organized and focused to ensure they were delivering on a tight schedule. They were a true pleasure to work with.”

- Andrew Carricarte, CEO & President, Tritan Software

SEE WHO WE’VE EMPOWERED

Expertise That Elevates Every Endeavor.

Whether you are looking for a majority recap or strategic sale, have a buyer and just need help uncovering hidden value and navigating potential pitfalls, or just want insights on how to grow and scale your software business, we’re here to help.

M&A Service

When you need comprehensive sell-side M&A services, including valuation guidance, compelling positioning, buyer identification, deal structuring, competitive negotiations, due diligence management, and transaction execution, SEG is your trusted advisor.

Learn More About Our Services

SEG SaaS Index™

Since 2006 we’ve been tracking the SEG SaaS Index™, comprised today of 120 publicly traded cloud-based companies. These insights provide software leaders an opportunity to compare their metrics against public performance.

Experience the SaaS Index

SEG SaaS M&A Deal Database

Search select SaaS M&A deals happening across a number of verticals like manufacturing, education, real estate, government, and more.

Explore our M&A Deal Database

Delivering Exceptional Outcomes in Software M&A.

At Software Equity Group (SEG), we excel at driving value through our client-centric philosophy, unique and intentional approach, and industry-leading expertise. Our consistent track record of delivering exceptional outcomes sets us apart, making us your trusted partner for software M&A success.

SEG delivered us many high-quality, attractive options."

- Varsha Bhave, Co-Founder & President Projectmates

Drive Value at Each Step

Every stage of your deal is more than procedural; it’s our opportunity to maximize your value.

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A no-nonsense process focused on our best interests.

- John Alexander, COO & Co-Founder Ion Wave

Put Your Interests First

You aren’t just another client; you’re the very reason we strive for excellence.

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Their process-driven approach is very thorough and proactive.

- Matt Betts, President & CEO Level Data

Experience an Intentional Approach

Receive more than just a playbook; immerse in a battle-tested strategy designed for success.

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They synthesized our differentiators into an on-point message.

- Don Traweek & Elizabeth Dukes, Co-Founders iOffice

Leverage Our Expertise

It’s not just advice; it’s a wealth of insights & knowledge leveraged for your benefit.

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Now is the Right Time.

28,000+ founders, leaders, and financial sponsors of B2B software companies rely on our insights and trends to enable smarter decisions and stronger performance.