SITATION
Your Digital Partner Since 2001!
| Name | Title | Bio |
|---|---|---|
| Steve Engelbrecht | CEO & Founder |
Steve founded Sitation in 2001 and has enjoyed a long and successful career as an e-commerce technology executive and entrepreneur. He is passionate about building relationships with clients and helping them to solve problems and achieve growth with technology solutions. Steve earned his bachelor’s degree in computer science from Cornell University and his MBA at the Wharton School at the University of Pennsylvania. Steve was born and raised in New York, and today lives with his family in Cary, North Carolina. Steve frequently attends and presents at industry events, and is active on LinkedIn. Please follow and connect! 
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| Jon Dehne | COO & Principal | Jon is a senior leader with consistent achievements in building and executing a clear vision, implementing operational best practices and deploying growth strategies. He has extensive experience leading digital strategy, digital merchandising, and client success within multiple industries and organizations. Jon’s background includes senior executive positions at Solera Holdings, Advance Auto Parts, and Best Buy. He earned his MBA at the University of St. Thomas and has lived in the Minneapolis market for over 20 years. Connect on LinkedIn |
| Catherine Marquand | SVP, Data & Content Services and Chief Customer Officer | Catherine is a digital strategy professional recognized for combining structured logical thinking, big data analysis, and marketing savvy to create results. Prior to joining Sitation in 2019, she led DTC and marketplace ecommerce programs in the apparel and furniture industries. She prides herself on creative problem solving, quick solutioning, and developing rich relationships with clients and colleagues. Catherine earned her MBA with academic distinction from Wake Forest University, and undergraduate degree in Business Administration from Appalachian State University. Today she lives with her husband and two children in Winston-Salem, NC and is an avid hiker and kayaker. Connect on LinkedIn |
| Carsten Krohn | VP, Sales & Marketing | Carsten is a highly motivated and enthusiastic professional with a decade of experience in digital and e-commerce. He brings experience managing global CPG e-commerce programs and PIM from the client’s perspective to Sitation. Recognized for having a ‘can-do’ attitude and always finding a path forward, Carsten combines solutions, speed, and a smile to help client’s win on the digital shelf. Carsten holds a Master of Sports Sciences degree in Sports Management from Hamburg University and is fluent in German. Carsten lives with his wife and two children in Wake Forest, NC. He is an avid mountain biker. Connect on LinkedIn |
| J. Andrew Schlueter | VP, Data Science & Analytics | I have over 20 years of experience in Product & Business Intelligence with area such as: strategic planning, system/solution design, data warehouse development, administration & optimization, outsourcing, self service reporting, process automation and cultural migration toward advance tooling & capabilities. I’ve managed teams across the globe with balanced roles providing end to end solutions including BI data modelers, reporting analysts, application developers, data governance & technical analysts and solution design specialists. Highly experienced, highly motivated, and highly creative. Connect on LinkedIn |
| Adam Fairholm | VP, Product & Innovation | Adam is a developer with over 18 years of experience designing and building systems on the web. Since getting his start in e-commerce writing the original online checkout experience for the running shoe retailer Fleet Feet, Adam has focused on product data and the systems that change, analyze, and deliver product content. Adam’s team covers the software design, management, planning, and development at Sitation, as well as custom software development, support, and infrastructure. He’s most excited about launching interesting and innovative features for Sitation’s product suite. He’s also the co-founder of IMVDb, a music video production credit database that has been an important resource for the music video industry and music video fans for over a decade. Adam is originally from Mississauga, Canada, grew up in Coral Springs, Florida, and currently lives in Chapel Hill, North Carolina. He has a BA from the University of Notre Dame. Connect on LinkedIn |
| Betsy Adams | Senior Manager, Content Services | As a seasoned program manager and leader with extensive experience in higher education, Betsy has a proven track record of successfully managing and growing complex business units. Throughout her career, she has demonstrated the ability to lead teams, build effective relationships, and create strategic plans that align with organizational goals. Her leadership style emphasizes collaboration, innovation, and accountability, resulting in high-performing teams and measurable results. Betsy earned her Master of Education at the College of William & Mary and her Bachelor of Arts in Journalism from American University. She currently lives in Winston-Salem, NC with her husband, two children, and two rescue dogs. In her free time she enjoys reading, trying new recipes, and visiting local wineries. Connect on LinkedIn |
| Bob Alexander | Cloud Security | Bob supports the Product Development team through the research, development, and deployment of cloud-based infrastructure solutions to enable SaaS Products. With over 25 years of designing server systems and infrastructure he is able to bring his experience and passion to develop solutions for any need. He has a passion for helping others succeed and a true love for technology. |
| Steve Bach | Director Automotive Solutions | Steve is a Senior Consultant with a background in E-Commerce, SEO and Product Data Management particularly in the Automotive space. Steve spent the last 6 years working with Leonard Truck Accessories in launching their first e-Commerce venture which was later sold to AutoAnything Brands, LLC. Over the course of a 20+ year career, Steve has experienced a wide range of industries and consulting work. Some of the most memorable work was leading the solution development for clients like Martha Stewart, The NFL, Royal Caribbean, Tylenol.com, and the US Senate. Steve lives in Winston-Salem, NC with his wife and 2 daughters. They enjoy hiking, kayaking, exploring NC BBQ joints and fighting over which series is better – Harry Potter or Star Wars. Connect on LinkedIn |
| Jessica Bagby | Senior Director, Managed Services | Jessica is the Senior Director of Managed Services with a passion for helping brands fully leverage PIM to improve business processes and sell on digital shelf. Her wide range of experience in retail E-Commerce, digital merchandising, brand marketing and sales operations brings cross-functional knowledge to share with clients. Her favorite part of every project is getting to know each stakeholder to create strong relationships and build trust. In 2019, she was recognized by Salsify as a “Digital Transformer” based on her pioneering Salsify work in the sporting goods industry. Jessica lives in St. Louis, Missouri with her husband, and two kids. Their favorite weekends are spent at Table Rock Lake where they love to boat, water ski and hike. Connect on LinkedIn |
| German Cabezas | Principal Designer (Product & Brand) | German is a multidisciplinary design leader and front-end developer with 14 years of experience in digital agencies and high-growth startups. Having served diverse businesses across multiple industries, he brings a unique blend of creative problem-solving, technical expertise, and business acumen. Formerly leading product design operations at paro.ai, an AI-powered finance marketplace, German is known for fostering growth and innovation through compelling design strategies, and well-crafted experiences. German currently lives in Michigan with his wife and son. He enjoys exploring nature, recording music, working on home improvements, and occasionally building custom furniture. Connect on LinkedIn |
| Zack Carlson | Senior Solution Architect | Zack is a full stack developer with experience in building processes and workflows to create engaging product experiences. Utilizing techniques and tools learned over 15+ years to help reduce the overhead and keep product experiences consistent. To Zack, the tools are secondary to the business needs. He bridges the differences that can come between software solutions and client needs. Zack currently resides in Minneapolis, enjoys spending time with family, working out, gardening, nerd stuff and cooking. You might find him on his days off either hiking one of the many trails or lake paths around the Twin Cities with his family or working on his garden. Connect on LinkedIn |
| Hernando (Nando) Cabán-Méndez | Sr. Manager Managed Services | Hernando (Nando) Cabán-Méndez has worked with some of the world’s largest brands helping them achieve improved product data quality, speed-to-market, customer satisfaction, and growth, by successfully optimizing their product information management processes and data platforms. With additional experience in e-Commerce, digital marketing, and design, Nando brings a holistic point of view, and a creative approach to driving our clients’ success on the digital shelf. When he is not working, you can find him mountain biking, enjoying the outdoors with his wife and two mutts, or taking a leisurely ride to a local brunch. Connect on LinkedIn |
| Darnell Collins | Product Developer | Darnell is an experienced web developer with a diverse background in both private and public sectors. He started his career in the US Army as a Combat Documentation Production Specialist, where he developed skills in capturing and producing high-quality visuals. Darnell has worked as a backend web developer creating and maintaining applications for a wholesale retailer, wedding photography start-up, pharmacology research lab, and state university system. Darnell earned his BS in Computer Information Systems from Averett University, where he played basketball. He lives with his wife and daughter in Chapel Hill and is a burger enthusiast. Connect on LinkedIn |
| Tyler Darnell | Software Development Lead | Tyler is a software developer with several years of experience in web application support and development. Tyler started his career working in non-profits and political campaigns. He has since worked as a developer and technical support professional for internet-of-things security devices, fitness industry member management systems, and back-office software for local contractors. Tyler lives with his wife and two dogs. All four of them like spending time outdoors, board games, and barbecue. Connect on LinkedIn |
| Jaden delaConcepcion | BDR Team Lead | With a background in the tech industry, Jaden is known for his goal-oriented approach and a blend of organizational, planning, and creative skills. Specializing in strategic outreach, cold calling, and relationship building, he embodies a hustling spirit and competitive drive. As a dedicated team player, Jaden is committed to extending beyond his goals to help others and fostering impactful collaborations. Jaden currently lives in Virginia and graduated from Virginia Tech with a BA degree in Creative Technology in Music. Outside of the office Jaden has a passion for music, fitness, and enjoys exploring new destinations making travel a heavy part in his lifestyle. Connect on LinkedIn |
| Hope DeRouse | Business Development Representative | Hope is a Business Development Representative with half a decade of experience in software sales. Prior to joining the Sitation team, Hope was in the hospitality industry specializing in boutique hotel PMS Software. With this experience, she is passionate about cultivating meaningful relationships with customers and diving deep to find the solution best for them. Hope has a Communications degree from Missouri State University (Go Bears!) and currently resides in Kansas City, MO(And Chiefs!). When Hope is not working you can find her at the gym, crafting or playing with her mini dachshund, Birdie. Connect on LinkedIn |
| Renel Desir | Software Developer | Renel is a backend software developer with experience building software in academia and the financial services sector. After earning a degree in computer science from the University of Miami, Renel developed software in a university setting before transitioning to a financial services firm. With a passion for problem-solving, Renel is dedicated to delivering high-quality and efficient software solutions that drive business success. Outside of work, you will find Renel following college football and spending time with family and friends. Connect on LinkedIn |
| Sarah Douglas | Senior Director of Product Management | Sarah is a passionate, driven SEO professional with a proven track record of creating effective optimization strategies that have generated over $425MM in organic revenue on a yearly basis. She blends a deep technical understanding of web technologies, analytical thinking, and creativity to find solutions that unlock digital growth. Sarah’s experience in SEO spans businesses of all sizes, from early stage startups to Fortune 500 enterprises, and includes mobile app optimization, ecommerce, location-based businesses, SAAS, content marketing, and global localization. She has also designed SEO automation software that enabled a five-person team to effectively manage millions of pages. Sarah grew up in Santa Cruz, California and spent most of her early years going to the beach to explore the tidepools. She now lives near Bend, Oregon with her husband, two dogs, cat, and numerous fish. Her hobbies include snorkeling, cooking, and reading; and she is also an avid gamer – including board games, video games, and roleplaying games. Connect on LinkedIn |
| George Dzuricsko | Senior Director, Solution Architecture | George is a technical consultant dedicated to solving problems in the PIM space. He utilizes code, training, and good design to help clients improve their businesses for the past 4 years. George graduated from Notre Dame and was born and raised in the Chicago Area where he currently resides. He loves the outdoors and can be found mountain biking, climbing, and sitting on patios of local breweries. He’s often joined on client calls by his 2 cats Tucker and Mocha for additional support. Connect on LinkedIn |
| Oscar Garza | Business Analyst | Oscar is a Business Analyst with a background in Digital Marketing, SEO and E-Commerce particularly in the Automotive space. He brings a plethora of business development skills and industry specific knowledge to Sitation. Oscar is based in Texas where he lives with his wife and two daughters. He is an avid Houston sports fan and automotive enthusiast. Connect on LinkedIn |
| Mary Genia Griffin | Senior Manager, Project Manager | Mary Genia is a Project Manager at Sitation, with over a decade of experience managing operations in assisted living and retirement communities. She prides herself in building relationships and finding solutions for clients. Mary Genia lives in Winston-Salem, NC with her husband and two sons. She loves to travel, hike and enjoy a good craft beer. Connect on LinkedIn |
| Jen Gulley | Manager, Managed Services | Jen is part of the Managed Services Department here at Sitation where she is focusing on Account Management and Project requests. She has worked at a variety of major retailers focusing on digital marketing/advertising, website operations and PIM management for over 20 years. At Jen’s previous role she was an early adopter of Salsify and a long-time power user for over 8 years. She likes focusing on data accuracy, creating process efficiencies and marketing tools for her accounts. Jen graduated from the University of Dayton with a B.S. in Sports Marketing and is a proud Dayton Flyer. She also has a Web Design Certificate from Hofstra University. In her free time, Jen enjoys playing flag football and softball in NYC. Jen also loves to travel, cook, and experiment with new recipes. Connect on LinkedIn |
| Alexis Gunn | AI Prompt Design & Content Specialist | With experience in higher education, Alexis has a proven track record in management and development. Her leadership is marked by a commitment to fostering inclusivity, promoting success, and maintaining smooth operations. Her skills include program development, team management, conflict resolution, and interdepartmental collaboration, complemented by professional development in diversity, equity, and inclusion. Alexis earned both her Master of Education and Bachelor of Science in Communication Studies from Grand Valley State University. She currently lives in Detroit, Michigan, with her German Shepard, Stella. In her free time, she enjoys reading, baking sweet treats, and going out on her family’s boat. Connect on LinkedIn |
| Naomi Itescu | Data & Content Services Consultant | Naomi comes from a diverse background of project management and engineering, spanning multiple industries including digital shelf strategy and consulting, website development, turnkey system instrumentation, and medical device development. A self-starter with unbridled curiosity, she is always looking for an opportunity to learn and solve problems. She has a passion for connecting people with ideas, problem-solving with a systematic approach, and developing new technologies through organization, creativity, and collaboration. In her free time, she enjoys playing violin, guitar, and piano. She also loves karaoke, running, spending time with her family, and long hikes with her pet poodle Sebastien. Connect on LinkedIn |
| Brian Kelly | Senior Implementation Consultant | Brian joined Sitation in 2022 as Senior Implementation Consultant and is passionate about talking through problems and their related solutions. His solutioning skills are aided by a strong background in sales, support, data analytics, and software technology. Never happy with ‘good enough’, Brian is now pursuing his MBA at the Jenkins School at North Carolina State University with a focus in Finance & Entrepreneurship. Brian was born in Florida, and now lives in Raleigh, NC with his wife. Brian frequently explores new ideas, loves discussion, and is active on LinkedIn. Please follow and connect! Connect on LinkedIn |
| Christina Khanal | Solution Architect | Christina is a Solution Architect with over 5 years of experience in development of varieties of web applications. She has an experience needed to create and design PHP programs, applications and websites using Laravel Framework and have extensive knowledge of Vue.js, JavaScript, jQuery, SQL and API development. Adept at managing all stages of the software development life cycle, from requirements gathering and feasibility studies to deployment and maintenance. Christina is a self-motivated and hardworking individual, who strives to get the best out of herself. Outside of work, you can find Christina frolicking with friends and family, travelling and enjoying nature. Connect on LinkedIn |
| Esther Lambert | Implementation Consultant | Esther is an implementation consultant with extensive experience in ecommerce channel management and product data publishing. She specializes in leveraging PIM/PXM platforms like Salsify to optimize product syndication and ensure consistent, accurate content across multiple retail channels. Before joining Sitation, Esther supported major brands in the kitchen, cleaning, and furniture sectors, managing complex product catalogs and enhancing marketplace presence through strategic content solutions and an out-of-the-box approach to problem solving. Located in the South Suburbs of Chicago, Esther enjoys sewing, riding her motorcycle, and spending quality time in the garden with her husband and young son. She is passionate about developing tailored solutions for clients and building strong, collaborative relationships along the way. Connect on LinkedIn |
| Dustin Lane | Enterprise Account Manager | Dustin is a professional with extensive experience in implementing master data exchange solutions across various industries. With a “listen first, solution later,” approach he enjoys diving into the details of specific use cases and helping guide customers to making informed decisions for their unique business needs. Born in Boise, Idaho, and now residing in Raleigh, North Carolina, Dustin spends most of his free time with his kids conducting partially successful DIY projects. With a love for the outdoors and supporting local communities, you will also catch him attending the occasional sporting event or neighborhood festival. Connect on LinkedIn |
| Colin Lemont | Project Manager | Colin is a project manager with over 25 years experience in education and training. He has taught at different levels including university lecturer in China for 6 years. He has managed groups of teachers and trainers to develop and implement programming for schools and businesses. When he isn’t working you can find Colin enjoying the outdoors in his home state of Maine. He enjoys camping and fishing, but any excuse for getting outdoors will do. He enjoys spending time with his family, whether sitting around a fire and watching a movie on a crisp Autumn evening or joining them onstage in a local community theater. Connect on LinkedIn |
| Craig Lewis | Manager, Data & Content Services | Craig is a well-rounded consultant, with experience in disciplines such as digital strategy and planning, data modeling, PIM implementation, and project management. Joining Sitation in early 2019, Craig was one of the company’s first full-time employees and has worked with clients of all shapes and sizes during his tenure, ranging from large enterprise to small business. Craig lives in Cape May, New Jersey with his fiancée and spends his free time surfing, golfing, visiting breweries and watching Philadelphia sports teams. Connect on LinkedIn |
| Rachel Maley | Manager, Data & Content Services | With over 10 years of experience managing client relationships and leading projects in the ERP and PIM sectors, Rachel brings a wealth of expertise to her role as Project Manager. She is a certified expert in Salsify PIM and a Functional Consultant certified in Akeneo PIM 5.0. As one of the first 10 employees at Sitation, Rachel has played a key role in the company’s rapid growth and success in a highly competitive industry. Rachel was a varsity athlete on the women’s lacrosse team at Ithaca College, where she earned her bachelor’s degree in Sport Management and Marketing. She currently resides in Norwalk, CT, and outside of work, is an avid traveler, craft beer enthusiast, and outdoor adventurer! Connect on LinkedIn |
| Melissa Manso | Project Manager | Melissa is a driven Project Manager who helps guide teams to achievement in alignment with company values and client goals while facilitating continuous improvement. She specializes in Project Management, Program Management, Client Management, Time Management, Cross-Functional Team Management, and Relationship Building. In her personal time, she enjoys learning new languages, reading, learning about computer science, and traveling. |
| Dett Martin | Senior Solution Architect | Dett is a focused developer that enjoys a challenge and learning about anything and everything he interacts with. He started playing PC games when he was 13 and quickly realized he enjoyed programming modifications for the games more than playing them. He used a lot of trial-and-error to teach himself programming and reverse engineering. Programming and problem-solving have become his passion and he is thankful to be able to join these into a career so that it never feels like work, and instead is just another opportunity to have fun. When he’s not on the job, he’s often reviewing his code to find optimizations, relaxing with puzzles, or binge watching random and obscure videos on YouTube. He currently resides in the small town of Mocksville, North Carolina. Connect on LinkedIn |
| Rod Martin | Senior Manager, Data Science & Analytics | Rod is an accomplished eCommerce professional and consultant with a breadth of expertise in digital marketing and merchandising, product management, operations, digital strategy, and analytics. His background includes senior ecommerce and product management roles at WW (formerly Weight Watchers), New York Road Runners, Verizon, as well as experience with boutique management consultancies. He is also a co-founder and managing partner of a high-volume DTC and marketplace eCommerce business. Rod earned his bachelor’s degree in Government from Cornell University and his MBA from the Zicklin School of Business at Baruch College. Rod was born and raised in Guam but lived in New York City for over 15 years, and recently relocated with his family to Cary, North Carolina. He enjoys tennis, golf, cooking, playing with his children, and karaoke. Connect on LinkedIn |
| Nicholas Murray | Software Developer | Nicholas is a software engineer with a bachelors in computer science. He has experience in system design for product management as well as web and database design. When not working Nick enjoys spending time with his wife and two cats. He also loves to hike and go camping with his friends. Connect on LinkedIn |
| Grace Nelson | Project Manager | Grace is a dedicated project manager with 2+ years of proven expertise in coordinating and delivering successful projects in the marketing field. Skilled in team leadership, risk management, and stakeholder communication, Grace excels in driving projects from initiation through completion while paying very close attention to detail. With a background in managing developers and a passion for innovative solutions, Grace consistently meet deadlines while ensuring quality and client satisfaction. Grace resides in Wilmington, North Carolina. Outside of her role as a project manager, you can often find her practicing/ teaching yoga. She is also passionate about volunteering with sea turtles & spending time at the beach, soaking in the sun, or teaching herself to surf. |
| Caleb Neuberger | Business Development Representative | Caleb Neuberger is a driven and creative salesman who takes pride in his ability to customize his outreach, striving to add a personal touch to every sales conversation. After over a decade in the hospitality and service industries, Caleb realized that helping others and engaging in meaningful conversations were not only two of his greatest skills in life, but also some of his greatest passions. With this in mind, he enrolled in a Sales Development training program. After graduating, he turned his new knowledge base into a rewarding and successful career in SaaS Sales. When not working, you will likely find Caleb playing music (guitar, drums, bass and piano), binge watching Survivor or studying Eastern spirituality. An avid concert-goer, Caleb has seen several of his favorite bands 50+ times each. After changing states 8 times in his adult life, Caleb settled down in his hometown of Columbus, OH where he and his wife Brooklyn just purchased their first home. Connect on LinkedIn |
| Stephan Newenhisen | Director, PMO | Stephan has spent more that 20 years as an international business leader in for and nonprofit organizational development, strategic planning, financial modeling and project management. He is an experienced fundraiser, trainer, and public speaker. His overseas work includes small business development in China, the Habitat for Humanity national housing initiative in Papua New Guinea and the onsite volunteer manager for the 1999 Jimmy Carter Work Project in the Philippines. |
| Mary Newmont | Senior Consultant, Managed Services | Mary works as a Consultant on the Managed Services Team, and is a creative and enthusiastic problem-solver. Before joining Sitation, she worked at a local library and brings a wealth of knowledge on data modeling and hierarchies. Mary studied graphic arts and professional writing at Taylor University, and now lives outside of Portland, Maine. In her free time, you’ll often find her painting, drawing, or working on some other kind of art. |
| Jonathan Newton | Senior Product Developer | Jonathan is a software developer at Sitation, and started programming during his undergraduate studies. He focused mainly on running programs to analyze data from the Arecibo Radio Telescope (RIP). After graduating with a masters in Astronomy in 2014, he moved on to programming various ecommerce soutions. Jonathan is currently residing in the greater Indianapolis area, and has a wife, a daughter, and one doodle. He enjoys watching strongman events, rooting for the Denver Broncos, and finding good science fiction. Connect on LinkedIn |
| Stephani Niston | Operations Manager – Data & Content Services | Affectionally dubbed the “air traffic controller,” Stephani ensures that all projects are placed on a clear path to success. |
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