Welcome to Serent Capital! - Your Partners in Growth! - Building the Future!

Serent Capital

Your Customers. Your Values. Our Partnership to Build on Your Momentum.

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Growth-focused Equity with Purpose-Driven Partnership for Founder-Led Companies


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Resources to Grow Faster Expertise in Your Market
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Purpose-Driven Partnership


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Our portfolio of 50+ companies are changing their industries


Serent Growth Toolkit


Get insights and best practices from our operations experts for your growth toolkit.


Serent News


2024 Year in Review: Building Tomorrow’s Category Leaders Read more


Market Insights


The Economic Downturn: How to Thrive in the Era of Profitability Read more


Serent Snapshot


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Donny Wyatt, Founder


"Serent was really thoughtful and cultivating that relationship over a couple of years where I realized I think they understood the market, they understood founders, they understood the fears of founders and really just how to partner at a values level."

Donny's Story


Gabby Wong, CEO


"The thing that makes Serent different from other private equity companies is that they’re really smart operators. They understand what it takes to grow a company — not only in terms of financial engineering but more importantly from a strategic and operational perspective. They have a real depth of experience in how to take products to market and then how to grow those products within the market."

Gabby's Story


Rod Jimenez, Co-Founder


"What I’ve been impressed with is how quickly they understand the challenges and the opportunities of the business. And how connected they are to the dynamics and the ecosystem of the industry that we play in."

Rod's Story


Partnership Criteria


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