Design Thinking Meets Data Architecture
I bring design thinking from my art background to data architecture and analysis, working end-to-end from infrastructure to insights.
Based in Rochester, NY with my wife, son, and our two cats.
What I am working on:
I built complete data infrastructure, enabling unified analytics capability across multiple marketing channels.
Implemented HubSpot CRM with full data migration and custom workflows.
Consolidated data sources into queryable warehouse enabling cross-channel analysis.
Built automated reporting pipelines that streamline marketing intelligence delivery.
Tools: HubSpot, Plausible, Nectari, Act-On, Magento, MotherDuck (OLAP), Python, SQL, DuckDB, Jupyter
Skills: Systems Thinking, Design Thinking, Data Engineering, Strategic Planning, Analysis
Transformed customer guesswork into measurable insights.
Created cross-channel reporting workflows analyzing customer behavior from acquisition through retention.
Implemented customer journey mapping and behavioral segmentation analysis across multiple touchpoints.
Built custom analytics pipelines measuring program effectiveness and channel performance.
Tools: Python, Pandas, Jupyter, Preset, RFM Analysis, Time-Series Modeling, Customer Journey Mapping, Cross-Channel Analytics, Building Dashboards, Program Evaluation, Data Storytelling, Performance Measurement
| Date | Role | Company | Location |
|---|---|---|---|
| 6.2024-Now | Data Analyst & CRM Administrator | Golden Artist Colors Inc. | Remote |
| Dates | Role | Company | Location | Details |
|---|---|---|---|---|
| 2021-2024 | Research Coordinator | Golden Artist Colors Inc. | New Berlin, NY & Remote |
Established consistent testing standards across full product line and created systematic communication protocols replacing improvised processes during period of significant operational change. Added project management responsibilities while maintaining specialist duties. Lead fine-art materials research, product testing and knowledge management initiatives.
Skills: SharePoint, Excel, Project Management, Quality Assurance, Knowledge Management, Stakeholder Management |
| 2018-2024 | Materials & Application Specialist III | Golden Artist Colors Inc. | New Berlin, NY & Remote |
Advanced through specialist levels (I→II→III). Product expert providing technical consultation and creating content for both internal teams and customers. Tested products for market readiness while delivering technical support to artists, institutions, and industry professionals. Maintained 81% net promoter score through technical consultation with artists and institutions including Yale, SAIC, and RISD.
Skills: WordPress, SharePoint, Customer Success, Technical Writing, Quality Assurance, Product Testing, Workshops, Webinars |
| 2012-2018 | Instructor & Adjunct | Kansas State University, Cleveland Institute of Art | N/A |
Designed and delivered curriculum for design, drawing, anatomy, color theory and materials courses. Providing academic mentoring and student consultation through office hours and advising. Mentored students who went on to graduate programs and professional careers in the arts and design.
Skills: Blackboard, Curriculum Development, Mentoring, Presentation Skills, Educational Content Creation |
| 2025 | Statistics & Mathematics for Data Science & Data Analytics - Nikolai Schuler | Udemy |
| 15 Days of SQL | The Complete SQL Masterclass - Nikolai Schuler | Udemy |
| 2024 | The Complete SQL Bootcamp Go from Zero to Hero - Jose Portilla | Udemy |
| Data Analysis with Pandas and Python | Boris Paskhaver | Udemy |
| The Complete Python Bootcamp from Zero to Hero in Python | Jose Portilla | Udemy |
| 2023 | Project Management - Google | Coursera |
| 2022 | Project Management | CProjMgrS - Syracuse University |
| 2015 | Master of Fine-Arts - Kansas State University, Manhattan, KS (Painting, Printmaking) |
| 2006 | Bachelor of Fine-Arts - Edinboro University, Edinboro, PA (Painting, Printmaking) |
| 2022 | UX Design Professional - Google | Coursera |
| 2010-2012 | Occupational Therapy Pre-Requisite Coursework - Cuyahoga Community College, Cleveland, OH |
| 2018-2024 |
Sam and Adele GOLDEN Foundation 8+ Annual Artist in Residence Groups Materials Demonstration and Consultation Academic Institutions on behalf of GOLDEN: Cornell AAP, Yale University, RISD, School of the Art Institute of Chicago, Florida State University, Edinboro University of PA, Cleveland Institute of Art, New York Studio School, The Painting Center, Laguna College of Art and Design |
| 2018-2024 | Golden Artist Colors | Just Paint: Multiple technical articles on materials, testing procedures, and application techniques |
| 2014-2020 |
35th Annual Faber Birren National Color Award Show (Juror: Anna Swinbourne PhD, Former Curator at MOMA), Stamford Art Association First Street Gallery's 2015 National Juried Exhibition (Juror: Steven Harvey) First Street Gallery, New York, NY Butler Institute of American Art's 80th Midyear National (Juror: John Vanko John Vanco Director of the Erie Art Museum) Butler Institute of American Art, Youngstown, OH |
Representative works from teaching and materials research period
| 2009-2020 | Chicken, Momento, Pug |
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