Welcome to Validators!

From award-winning agency to powerful SaaS software.

15+ years of proven insights—now available as a cutting-edge research platform.

Schedule a free demo

Validate your creative. Maximize impact. Know what works before you launch. Refine your campaigns with confidence

Understand your brand. Shape its future. Uncover what people truly think. Build a stronger, more resonant brand

Ask better questions. Get deeper answers. Effortless research, powerful insights—so you always stay ahead

Data that works for you. Seamless insights, powerful reporting—so you can make smarter decisions, faster

Traditional brand research often lacks clear direction. Our framework helps you cut through the noise and uncover what truly drives brand growth.

Mental Market Share

Gain consumer-centric insights into how your brand competes in consumers’ minds. Identify growth opportunities with a proven brand research framework.

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🚀 Test. Optimize. Win. Get instant, data-driven insights for high-impact campaigns.

📊 See what sticks. Uncover the creative elements that truly resonate with AI and neuro-tech.

⚡ More impact. More conversions. Fine-tune your ads with proven success formulas.

👁 Fast. Intuitive. Effortless. Validate in just a few clicks—no hassle.

🏆 Scientifically backed – No waste. Just results. Invest only in what works. Nothing else.

Schedule A Demo Of EyeCoding

Traditional brand research often lacks clear direction. Our framework helps you cut through the noise and uncover what truly drives brand growth.

Mental Market Share

Gain consumer-centric insights into how your brand competes in consumers’ minds. Identify growth opportunities with a proven brand research framework.

Learn more

🚀 Up to 50% more effective materials through concrete insights

📊 Big sample sizes thanks to seamless online survey integration

⚡ Fast & cost-effective – no complex setups, results in less than 24 hours

👁 100% real human behavior – no AI, just validated gaze data

🏆 Scientifically backed – 85% correlation with traditional eye tracking

Schedule A Demo Of EyeCoding

Built for speed, precision, and seamless integration.

QuestionFlow - A survey tool for quick tests, complex studies, and anything in between.

Text Marker - Uncover hidden patterns in open-ended responses

ClickMap - Visualize user interactions like never before.

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80% Faster Insights
Validators’ streamlined research process delivers marketing validation results up to 80% faster compared to traditional methods, enabling quicker decision-making.

95% Reliable Data
With scientifically validated research techniques, Validators ensures 95% data reliability, helping brands make confident, evidence-based marketing decisions.

30% Higher ROI
Companies that validate their campaigns with Validators experience a 30% increase in return on investment, by optimizing messaging and targeting before launch.

500,000+ Respondents
Validators’ research platform taps into a panel of over 500,000 respondents, providing diverse and representative consumer insights for accurate validation.

Want to see Validators survey software in action? Request a demo now!

Take your insights further with advanced analytics.

Enterprise-Grade Analytics - Leverage the full power of Power BI to transform complex data into clear, actionable insights—fast and at scale.

Seamless Integration - Effortlessly connect with your existing data sources, ensuring a smooth and efficient workflow for deep research and analysis.

Real-Time Insights - Make smarter decisions with live data visualization, interactive dashboards, and automated reporting for always up-to-date intelligence.

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2 sis the time consumers have to notice your ad

85% correlation with traditional eye tracking

100% online & remote-friendly – test anywhere, anytime

50% more effective materials through EyeCoding insights

Want to see EyeCoding in action? Request a demo now!

2 sis the time consumers have to notice your ad

85% correlation with traditional eye tracking

100% online & remote-friendly – test anywhere, anytime

50% more effective materials through EyeCoding insights

Want to see EyeCoding in action? Request a demo now!

From insight to impact for every brand

Our research software is built to make science-based research easy and accessible for research and media agencies, marketers, brands, and education professionals.

Support a wide range of research types, from creative testing to brand tracking, providing quick and reliable insights for your clients.

Get quick, reliable insights across various research types.

Scale your projects without compromising quality.

Apply tools for creative testing and brand tracking in one suite.

Assess the quality of creative materials and measure their impact on brand growth.

Evaluate creative materials before launching campaigns.

Measure impact of media on brand growth.

Optimize media strategies based on data-driven insights.

Understand what drives brand growth and optimize your creative materials for maximum effectiveness.

Optimize creative materials to resonate with your audience.

Grow your brand with actionable, science-backed insights.

Refine your marketing strategy based on real-time data.

Give students access to intuitive research tools that teach them how to conduct consumer research and understand real-world insights.

Equip students with hands-on experience using research tools.

Teach consumer behavior through intuitive, science-backed solutions.

Prepare students for real-world research with user-friendly tools.

Trusted by leading brands:

Developed by top universities and our in-house industry experts, our solutions have successfully served 1,400+ clients over the past 15 years, with 10,000+ validated tests.

Twice named “Marketing & Analytics Research Agency of the Year” in the Netherlands and globally nominated by ESOMAR.

Access to over 70M+ respondents worldwide for unparalleled consumer insights.

What Jerry Krom, Senior Market Researcher at Eneco, says:

“The Validators’ solutions met the need for rapid testing with the relevant tools at a relatively low cost.”

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See how users overcame challenges and drove growth with our solutions.

Launching a product can be challenging for businesses, and the same goes for TV channels that want to deliver relevant shows to their audience. That’s why understanding viewers and their preferences is crucial before the product launch.

InSitu’s Viewer Preferences Study

Discovering viewer preferences: InSitu’s in-depth analysis of evening TV

Increase in consumer recall for the most effective TV ad

+18%Brand Recall

+27%Emotional Connection

+22%Message Retention

HvA User Case

Empowering future researchers with intuitive creative testing tools

+35%Research Efficiency Increase

+40%Data Accuracy Improvement

+50%Flexibility Growth

Empowering future researchers with intuitive creative testing tools

Providing students and teachers with intuitive, flexible, and privacy-compliant tools for effective creative testing.

3+years of successful collaboration.

100%privacy compliance.

600students using the tools.

AI-powered heatmaps with research-backed insights

Unlock precise viewing behavior data with heatmaps that not only quantify areas of interest but are enriched with 15 years of actionable, research-backed advice from Validators.

Video Analysis

Analyze Creative

AI Analysis Results

Upload your creative and click "Analyze Creative" to see AI- powered insights

Ontdek de kracht van jouw creaties

Meet de impact van jouw campagne en ontdek welke elementen onbewust resoneren bij jouw doelgroep. Met onze geavanceerde neuro-impliciete toolskrijg je unieke inzichten in hoe consumenten jouw boodschap ervaren.

Optimaliseer je campagnes door te weten wat werkt, nog vóór je live gaat.

Krijg toegang tot onbewuste reacties en ontdek welke elementen echt resoneren.

Onze tools zijn gebaseerd op jarenlange neuro- en gedragswetenschappelijke onderzoeken.