Top 10 Stats
| 5000+ Created 5000+ Journey/User Flows, Wireframes, Interactive Prototypes, Surveys, Analytics Reports |
| 1000+ Hours Conducted over 1000 hours of 1:1 User Requirements Interviews and Usability User Testing, UX Research |
| 30+ Launches Designed and Launched over 30 small and large scale Enterprise Digital Transformation projects |
| 500+ Created and managed 500+ Design System Components for Enterprise platforms |
| 21+ days to 5 min Real Digital ID Transformation benefits, faster customer acquisition from 21+ days to 5 minutes |
| 90% Generative AI, MLOptimized outdated workflows and Service Journeys by 90%, with AI Assistants and Machine Learning |
| 20+ Million Users Projects impacting and enabling over 20 million end users, around the world in many languages |
| 10+ Omni Platform UI Multi-Channel projects: Cloud, Responsive Web, Mobile Apps, Voice Apps, GIS, 3D/VR, Kiosk, LED Walls |
| 20+ Innovation Awards Awarded 20+ Patents (UI, AI, Chatbot, IoT, FinTech) on Innovation Teams, Apple Award Winner |
| 10+ Billion Projects totalling $10+ Billion in accrued benefits (Revenue, Cost Savings, Transactions, AUM) |
About Me
Hi, I'm Rock,
An Enterprise UX/UI & Service Designer, unique strategic and hands-on multi disciplined background, solving complex problems:
Systems Thinker + IT Architect Dev + Product Owner = Deep UX experience from 30+ large scale projects
Work - Digital Transformation - Agile Case Studies
CASE 1: Digital ID for Secure Online Banking, Onboarding, KYC, Password Reset
21+ days to 5 min
Real Digital ID Transformation benefits, faster customer acquisition from 21+ days to 5 minutes
5+ Platform Integration
Integrated across Responsive Web, Mobile Apps, Online Banking, Fraud, Account Management, Mainframe
90% Reduction
Reduced Call Center calls by 90%, with UX/UI and AI/ML for internal Ops, Fraud Management
Company: Laurentian Bank of Canada
Project Budget: $1+ million
Business Outcomes: Increased new client Onboarding, Account Opening, access to Digital Services from 21+ days to 5 minutes; seamless Omni-Channel UX integrated across 5+ Enterprise vendor platforms
"Rock helped us accelerate in a way that we never thought possible. His amazing level of expertise "toolkit", leadership, approach, and care is something I have never experienced before. I trust him with the most mission critical work that needs a "special" touch. Rock has years of experience and real depth on almost all project areas, which is rare to find these days ... he didn't just get us from 0 to 1, he got us to 11. Rock Rocks!"
- VP Digital
Omni Channel, Digital Transformation, Service Design, UX/UI Design, Responsive Web, Mobile Apps, Banking, Financial Services, User Journey Maps, Service Blueprints, Cloud Infrastructure, UX Research, DevOps Workflows, Design Systems, Wireframes, Accessibility, Customer Analytics, Call Centers, Chatbots, CMS Content Management Systems, Workflow Optimization, Usability Testing, QA Gamificaition
CASE 2: New Banking Web Platform and Infrastructure Rebuild
200% Usability Increase
Optimized customer experience, mapped and integrated complex customer journeys across platforms
5x Omni Channel Wins
Scalable layouts, purchase flows, Design Systems, user centric tech to power Omni Platforms
1000+ Pages
Identified and removed 1000+ outdated pages, and implemented new Content Management System
Company: Laurentian Bank of Canada
Project Budget: $1+ million
Business Outcomes: 20% revenue increase; improved product development time from 3 years to 1 year, with new integrated Service Blueprints, UX Centre of Excellence, Full Stack Agile Dev Pods, and DevOps; new Design System, Service Design Tools used by 5+ global Agile teams
"It's rare to get someone with expertise who thinks like an end user, has the lens of a responsible Product Owner, and background in IT to be able to make the technical tradeoffs look invisible, so the User Experience is seemless ... When I hear Rock is on the project, I can rest assured that that everything will stay on track and organized, and bring viable solutions when we have problems. It's so impressive how he interacts with people in a professional, authentic and empathetic way, so I know everyone will be up to date ... He is so knowledgable, likable and humble, I often take notes from him!"
- VP Digital
Omni Channel, Digital Transformation, Service Design, Digital ID, Fraud, Image Capture, Responsive Web, UX/UI Design, Multi Vendor Cloud Infrastructure, Mobile Apps, Service Blueprints, Banking, Financial Services, User Journey Maps, Interactive Prototypes, Design Systems, Wireframes, Customer Analytics, Call Centers, Workflow Optimization, Usability Testing
CASE 3: TD Bank Developer Marketplace and API Tools Platform
3 Clicks
Find, integrate, use, 50+ Cloud Vendors, APIs, Tools into Apps
10x Workflow Optimized
Ops Duplication Provisioning from 2 months to 5 minutes
90% Adoption
Upskill IT skills with Gamification based training to 90% pass rate in 30 days
Company: TD Bank
Project Budget: $1+ million
Business Outcomes: 50+ Cloud App and Data Vendors, APIs, Tools into single Web Platform; 10x Workflow: Reducing and optimizing Ops Duplication Provisioning from 2 months to 5 minutes; 1st End to End View: 1st integrated platform and view of end to end DevOps management tools for major bank
"Rock is my trusted go-to guy! ... It's a rare combination when you have someone on your team who has the systems thinking, deep expertise, and who can blend the academic theory with the practical ... Not only grasp the big picture, but also understand the value of rolling up the sleeves to get into the deep weeds if needed. Rock helped me create and enact a vision, and build something so innovative and of value that had major impact on the organization and millions of users."
- CIO, Global IT Architecture
Omni Channel, Digital Transformation, Service Design, UX/UI Design, Responsive Web, Mobile Apps, Banking, Financial Services, User Journey Maps, Service Blueprints, Cloud Infrastructure, UX Research, DevOps Workflows, Design Systems, Wireframes, Accessibility, Customer Analytics, Call Centers, Chatbots, CMS Content Management Systems, Workflow Optimization, Usability Testing, QA Gamificaition
Design Ops Work
Enterprise Design System/Design Ops Management and Governance
AI UX Innovation Work
"Set It and Forget It" GenAl Bill Payment Optimization
Personal User Interface Data Visualization App, to Analyze Behavior, Finances and Automatically Optimize Bill Payment Dates for Better Personal Financial Health
US Patent US10445824B2
FINCY - Personal Emotion Sensing Al Financial Advisor
Conversational and Emotion Sensing Personal App to Analyze Personal Financial Health, Teach and Improve Financial Behavior and Well Being
US Patent US10878816B2
Real Time IoT ML/AI Vehicle Asset Financial Monitoring
Smart IoT Embedded Vehicle Sensors Vehicles for Driver Behavior Monitoring and Asset Usage, Maintenance Monitoring, Financial Analysis, Recommendations
US Patent US10586219B2
Other Large Scale Digital Transformation Work
Laurentian Bank: Salesforce Call Center UI and Chatbot
Laurentian Bank: Business Banking Commercial Cash Management
Questrade: Stock Market Trading Platform
Scotiabank: Enterprise Project Management Portal
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