I make things that people like to share on the Internet.
I make things that people like to share on the Internet.
I've written some of the Internet's most popular humor articles. I've made viral, snarky bots, enraging AI models, Emmy-nominated games, and extraordinarily-stupid books. I spent the better part of a decade developing and branding products at Google.
Here's some of the stuff I've made:
| Project | Description | Links |
|---|---|---|
| Dookie Demastered | Green Day's landmark album re-released on 15 obscure formats. | CNN, NPR, TechCrunch, Billboard |
| GOODY-2 | The world's most responsible AI model. | WIRED, NPR, TechCrunch |
| The Millennial Captcha | An interactive McSweeney's article, built to verify you're an aging millennial. | CRY |
| Fall Out Boy's new album. | Filled with the band's real tears. | Hypebeast, Rolling Stone |
| The FADERNME | ||
| How Bad Is Your Spotify? | Let a sophisticated AI judge your awful music taste. | #1 trending topic on Twitter, CNN, Newsweek, People, The Verge, New York Post, Mashable, Fast Company, Engadget |
| Non-Fungible Olive Gardens | Own an Olive Garden on the blockchain. | Bloomberg, Bloomberg again, Hypebeast, MIT technology review, Insider, LA Times |
| #BestPhonesForever | What happens when two phones stop being rivals and start being friends? | |
| Ballad Of A Wifi Hero | A heroic ballad about fixing your girlfriend's grandparents' WiFi. Voiced by H. Jon Benjamin. | McSweeney's |
| Top 10 Most Read Ever | Gizmodo, NY Mag, Huffington Post, College Humor, Nerdist, AV Club, Laughing Squidio9 | |
| Google Creative Lab | Writing, strategy, and branding for some of Google's biggest, strangest, and most sensitive new products. | |
| Thoughts And Prayers: The Game | A game where you try to stop mass shootings using only thoughts and prayers. It's pretty hard. | CNN, Kotaku, The Guardian, Boston Globe, Rolling Stone, BoingBoing, Slate, Paper, Spin, The Week |
| I'm Comic Sans, Asshole | The world's most hated font lashes back. | McSweeney's Top 10 Most Read Ever Available as a mug Featured in The Best of McSweeney's Internet Tendency BuzzFeed Read by Timothy Simons (Veep) |
| Client Feedback On The Creation Of The Earth | A few notes on God's latest deliverable. | McSweeney's Top 10 Most Read Ever Featured in The Best of McSweeney's Internet Tendency Advertising Age Design Taxi |
| The Voter Suppression Trail | The New York Times' first Op-Ed game, all about the pain of waiting in line to vote. Nominated for an Emmy. | News & Documentary Emmys, The New York Times, Engadget, Polygon, AV Club, BoingBoing |
| On The Bro'd | Every sentence of Kerouac's 'On The Road', translated into bro-speak. | NY Daily News, Time, Annotated on Genius, Washington Post, Daily Dot, Paste, BuzzFeed 2.8/5 on Goodreads!! Linguistics Paper From an Indonesian University |
| Lightyear.fm | Fly through the galaxy and hear how far radio broadcasts have traveled. | Wired, Gizmodo, Kottke, The Takeaway, Kotaku, Reddit, Huffington Post, Daily Mail, Star Tribune, AV Club, FastCo |
| Drunk Shopping | A party-loving bot that texted you dumb stuff to buy on Saturdays at 2am. Acquired by Super Deluxe. | Wired, Top of Imgur, Top of Imgur again, Top of Imgur one more time, Refinery29, Business Insider, BuzzFeed, Food and Wine, Mashable, Nylon, Engadget, Gizmodo, Nasdaq, BuzzFeed |
| BuzzFeed | Video, stunts, games, and bots as one of BuzzFeed's first Creative Directors | |
| Deep Cuts | Older, weirder stuff I still love. |
I'm a writer, creative director, and sometimes-coder who does a whole bunch of stuff: funny stuff, serious stuff, videos, stunts, branding, strategy, games, bots, and more.
Founder and member of BRAIN, a very serious art studio.
Currently in Minneapolis.
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mike@mikelacher.com
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