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The Logit Group

Research Execution
The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights across a wide range of methodologies.

The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights across a wide range of methodologies.

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Introducing QuestionIQ: Your AI-Powered Market Research Companion
Welcome to the future of market research! The Logit Group is thrilled to present QuestionIQ, a cutting-edge suite of AI tools designed to revolutionize data collection in real-time via an easy-to-use API.

Awards and Certifications
Enhance the respondent experience and maximize your insights with our easy-to-use question types. No matter what your questionnaire design or insight goal is, Logit provides the necessary tools to achieve it. We offer a wide variety of question types to maximize the responses and insights of the respondents taking part in your survey.
Adriana Soto
Team Lead, Project Management
Adriana has been with Logit since 2016, and now leads the Sample Only team to ensure all specifications are being met. She is also a coach for the non-technical aspects of the team, such as problem solving and client communication.
Agnes Klich
Vice-President, Project Management
Agnes is one of the longest tenured members of the Logit team and currently serves as the Vice President of Project Management. Her dedicated team of project managers ensure that projects are completed on time, on spec and within budget.
Ali Hussain
Team Lead, Data Services
Ali has been a member of the Logit team for over 10 years. As Team Lead for the Data Services team, he plays a key role in fostering interdepartmental relationships and ensuring that Logit continues innovating a fast-paced, ever-changing market research industry.
Anthony Molinaro
Managing Partner
Anthony’s leadership and experience in all methodologies and statistics have helped grow The Logit Group into one of the largest research execution firms. A member of the MRA/Insights Association and a strategic thinker, Anthony has built a team of research professionals that have a passion for the execution of market research and advanced technologies.
Aref Munshi
VP, Research Services
Aref`s strength is his holistic market research skill set. From client services, to operations across telephone, in-person and on-site methodologies, Aref is the perfect client advocate and research problem solver.
Bipin Sinha
Head of Software Engineering, Zamplia
Bipin heads our team of software engineers, project managers, and survey programmers located in India. He carries more than 19 years of experience in software development for market research software ecosystems.
Brian Casey
Director, US Field Operations
Brian has been in market research for 25 years. His focus is on production and quality to ensure all projects are completed and clients receive the best results.
Brian Dizon
Manager, Programming
Brian has been part of Logit since 2020, working his way up to now managing the Programming department. Brian embraces any and all advancements in programming applications or methods to keep up with the fast-paced market research world.
Chris Connolly
VP, Research Services
Chris is persistently focused on providing superior value and experience for each client relationship. With over 20 years of industry experience serving in leadership roles for both technical groups and project management teams, he has a proven track record of success.
Clare Harrigan
VP, Client Management
Clare has been with the Logit Group since 2005 and has personally managed hundreds of research studies using different methodologies. These include large scale CATI/CAWI projects and tracking studies with complex sampling and quota structures, both Consumer and B2B and at the global, national and local level.
Dan Hamill
Manager, B2C Operations
Dan has nearly 25 years of experience in market research. As Logit’s B2C Manager, Field Operations, he oversees project flow and shift design at our call centres — both in-office and remote — and ensures staff hours and resources are allocated properly.
Danielle Rissmeyer
VP, Partner Success
Danielle has hustled and bustled the MR industry for the past ten years. She is the glue for teams in expanding markets, establishing relationships with partners, strategic planning, and recruitment strategy.
David Attard
Senior VP, Research Services
David is an accomplished market research professional with extensive experience in both CATI and CAWI methodologies. David first started at the Logit Group in 2004 as the Director of Field Services. David is currently responsible for a wide range of CATI and internationally-focused client.
Gillian Robinson
Director, Field Operations
As Director, Field Services, Gillian’s role is always shifting. She oversees field projects, coaching team leaders, and performs payroll and administrative tasks.
Gregg Kennedy
VP, Research Services
Gregg is a seasoned researcher with extensive experience in all phases of data collection. This includes sampling, facilities management, telephony, budgeting, and productivity enhancement.
Gurpreet Kaur
Account Manager, Sales/Bids
Gurpreet has been with The Logit Group’s since 2018. Gurpreet is involved with the day-to-day management of key client accounts, assisting the bids and sales team with support, and contributing to development of internal tools.
Hamish Brailey
VP, Field Operations
Hamish has over 25 years of experience in the Market Research industry and has worked in a number of key roles. Hamish is responsible for overseeing Logit’s field operations and management of our London Call Centre office.
Jay Thordarson
VP, Research Services
Jay is an accomplished market research professional with extensive experience in global qualitative and face-to-face research. Jay has a broad range of subject matter expertise, including healthcare, B2B and consumer research.
Joanne Martin
Quality Control Manager
Joanne has over 20 years of experience within Logit, holding numerous operational and client service roles. As Quality Control and Coding Manager, Joanne's dedicated teams ensure both interviewer phone quality and coding quality for all phone and online projects.
Laura Franklin
Associate VP, Project Management
Laura is a seasoned project management professional and joined The Logit Group in 2014. Having personally managed hundreds of research studies, she now helps train and mentor Logit’s growing project management team.
Lisa Christiansen
VP, Research Services
Lisa is a client-centric sales professional with over 35 years of building successful, long-term client relationships. Lisa offers adept consultation for all types of quantitative and qualitative data collection across a diverse range of sectors, including public policy and political polling, syndicated research, B2B, and consumer goods and services.
Matt Proulx
Team Lead, Project Management
Matthew has 16 years of experience in market research holding several positions in the field and project management departments. He specializes in phone and multi-mode studies. In his current role he manages studies while leading training sessions and working to further develop the skills of the Project Management team.
Michael Churcher
VP, Information Technology
As the Information Technology leader, Michael is key in establishing Logit as a strategy-powered and tech-driven business partner. With over 25 years of industry experience, Michael empowers the organization through technology to continually improve the quality of its service and value to Logit’s clients.
Natalia Rodriguez
Sales Team Administrator
Natalia joined the Logit Group in 2017 and works closely with Senior Account Managers providing sales support and is part of the bidding team. Based out of Costa Rica, Natalia ensures client expectations are met by preparing custom and reliable quotes.
Paul Izzo
VP, Research Services
Paul brings over 20 years of market research data collection experience across a wide range of industries. These include including automotive, financial services, consumer goods, healthcare (regulatory and medical), political polling, and technology. He is well versed in quantitative methodologies in both CATI and web-based data collection modes.
Paul Molinaro
Managing Partner
Paul serves as a Managing Partner for the Logit Group. Paul brings a wealth of financial experience to Logit from his days serving as an executive for one of Canada's largest banks.
Rachel Tile
Director, Client Success & Strategic Accounts
Rachel has more than 10 years of project management experience in the market research industry. She manages large scale research projects and is responsible for end-to-end project and client management, ensuring all needs are met and all clients are set up for long-term success.
Sam Pisani
Managing Partner
As founder, Sam’s vision has always been to reinvent and reinvigorate data collection within the research industry. From building a dynamic team of research execution professionals, to staying on the forefront of technological, methodological and regulatory trends, Sam embodies the passion that the Logit team brings to research execution.
Shankari Rajasingham
Manager, Accounting
Shankari manages accounting related activities and tasks for all Logit jurisdictions. She also oversees Canadian group benefits administration and corporate payroll functions.
Shauna Tran
Client Success Director, Zamplia
As Client Success Director, Shauna acts as a consultative resource to establish strategic relationships and set critical performance goals. She also trains peers and clients on how to best leverage panel data for projects.
Stephanie Reid
Team Lead, Project Management
Stephanie has more than 20 years of experience in the market research industry. She specializes in qualitative and in-person research, executing numerous recruitment projects with a strong attention to detail.
Steve Male
VP, Innovation & Strategic Partnerships
Steve has over 10 years of market research experience having held roles in project management, field services and client facing roles. Some of Steve’s core areas of focus include the multicultural markets and IT decision makers.
Syed Ahsan
Director, Client Accounts
Syed has been with Logit since 2010 in various roles across field operations, project management and the bidding team. His current focus includes overseeing large public affairs studies, especially during election cycles in both the U.S. and Canada.
Tabatha Wood
Panel Manager
Tabatha has 13 years of experience in the qualitative market research industry. She enjoys the challenge of figuring out “what’s next?” and loves finding creative solutions to problems by working with insights.
Tim Sinke
COO
As COO, Tim plays a pivotal role, bringing people and process together to deliver results for Logit’s clients. As COO, Tim plays a pivotal role, bringing people and process together to deliver results for Logit’s clients.
Tina Sharma
HR Manager
Tina comes to Logit Group with HR knowledge from various industries including CPG/Alcohol Beverage, Media Production, Experiential Marketing, and Insurance. Her extensive hands-on experience in functional areas of Human Resources helps to foster a positive corporate culture while maintaining key aspects of Performance Management, Policy Design, Legal Compliance, Compensation, Health and Safety, Benefits, Training and Talent Acquisition.
Victor Lindo
VP, Data Management
Victor leverages over twenty years of market research experience in leading Logit’s Programming, Data processing, and coding teams. Innovation is top-of-mind for everything Victor does; that means going beyond phone and online by integrating new technologies and methodologies to Logit’s offerings.
General Inquiries
Are you a survey respondent with a question or looking for general information about The Logit Group? Simply fill out the form below, and a Logit team member will be in touch shortly.
Toronto, ON (Head Office)
401 The West Mall, Suite 700
Toronto, ON, Canada, M9C 5J5
1-866-84LOGIT
Grundy, VA
4305 Slate Creek Rd
Grundy, VAUSA 24614
1-866-84LOGIT