IAB Tech Lab

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 Digital Standards for a Digital World!
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Our Vision

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Our Mission

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.

Tech Lab Standards are defined across 5 Pillars of Innovation

Our Most-used Standards
Standard Description
OpenRTB (Real-Time Bidding) Learn More »
Open Measurement SDK Learn More »
Global Privacy Protocol Learn More »
Ad Creative ID Framework Learn More »
Publisher Advertiser Identity Reconciliation (PAIR) Learn More »

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