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The Future of Product-Led Growth!
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Celebrating the first anniversary and sharing The Holistic Growth Playbook.
Over the 1st year of Growthmates captured as guests leaders from 20+ forward-thinking companies:
As a gratitude for this milestone and as a gift to everyone, we have created “The Holistic Growth Playbook” – a reflection of industry trends, conversations with guests, and a special takes from respected industry experts.
| Insights from 20+ In-Depth Interviews, featuring leaders from Dropbox, Canva, Coda, Amplitude, and more |
| Emerging challenges for Growth teams and research insights form100+ companies |
| Frameworks for delivering high-quality experience and scaling Growth processes |
Insights from leaders at companies like:
Brought to you in interactive format with a support of genbrand.design
| Chapter I Building high performing Growth Team Preview |
Chapter II Emerging Challenges for Growth teams and how to address them Preview |
| Chapter III Delivering high-quality experience to drive Product Growth Preview |
Bonus Scaling Growth Culture + Resources collection Preview |
| Watch episode The Story Behind Loom Growth Culture Janie Lee Head of Product @Loom |
Watch episode How Canva Creates Magical PLG culture Iain Dowling Growth Design Lead @Canva |
| Watch episode The Role of Design and Non-linear Paths David Hoang VP of Design and Marketing @Replit, ex-Webflow |
Watch episode Becoming a Leader and Data-informed Culture Jenny Chang Head of Design @Amplitude |
| Watch episode Pricing: Best Practices and Dark Patterns Rob Litterst Senior Manager, Marketing @HubSpot |
Watch episode The Evolution of Growth at SurveyMonkey Bradley Belford Director of Product @SurveyMonkey |
| Watch episode Why PLG Doesn't fit All Emily Wang CEO @Bento, ex-Product Manger @Intercom |
Watch episode All the Truth about User Onboarding Phil Vander Broek Co-founder @Dopt, ex- Head of Growth Design @Dropbox |
| Chapter I Building high-performing Growth Team With insights from Canva, Loom, Amplitude and more. Discover when and how to build a high-performing Growth team Learn about key signals, team structures, and hiring criteria for success. In this chapter, we’ll cover: When it’s the right time to introduce a Growth team Top-5 Signals for Starting a Growth Team (based on survey insights form 100+ companies) The evolution of Growth teams structures from Startup to Scale-up Hiring Criteria for Growth |
Emerging Challenges for Growth teams and how to address them
With best practices from
Coda, Dropbox,
and industry experts like Kyle Poyar.
Based on insights from 100+ companies, we uncovered key challenges and collected best practices to help your team address them. In this chapter, you will learn more about:
Activation and User Onboarding
Driving Monetisation and Revenue Targets
Building efficient Growth team processes
Uncovering Growth Opportunities
Priorities for Growth teams for the next 12 months
Delivering high-quality experience to drive Product Growth
Inspired by examples from
Notion, Canva, Intercom,
and more. One of Growthmates' missions is to advocate for high-quality experiences for sustainable product growth. In this chapter, we’ll explore:
High-quality principles from the best PLG products
Core / Growth collaboration for Product and Design roles
Growth Framework to Connect Business and User needs
Chapter coming soon — Get early access
Scaling Growth Culture + Resources collection
In the concluding chapter, we reveal inspiring principles from Amplitude and SurveyMonkey and provide a curated collection of 50+ resources, grouped by topics, to help you dive deeper and maximize value from the playbook.
Chapter coming soon — Get early access
“It was a pleasure to talk on Growthmates about some of my favorite topics: product quality, leading PLG, and non-linear careers. I'm a huge fan of Kate's work and what she's doing now.”
David Hoang
VP of Design and Marketing @Replit, ex-Webflow
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