Gregory Weber
Creative Direction | Strategy | Copy
Projects
| Verizon 5G SuperStadium A virtual Super Bowl stadium in Fortnite where every fan had the chance to be a star player. |
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| Verizon Wild Rift Invitational A tournament that brought the energy and awe of a live event to a quarantined world. |
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| GM School Powered by SAP A primetime reality television that turned stats into the key to a job in the NBA. |
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| Nike Church of Basketball Nike’s written-in-stone commitment to Chicago’s next generation of ballers. |
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More Work
Approach
Three Things to Know About Me
I don't come up with good ideas.
Because a good idea isn’t enough. Dozens of good ideas go wasted everyday–because they aren’t deployed in a place where they have an impact or they aren’t crafted in an effective way.
I find the right ideas to solve the right problems. Then I build them out in the right way.
I'm not a creative.
Because being creative isn’t a job title, it’s one tool in the human toolbox. Just like a plumber can’t fix a pipe with just a wrench, creativity alone doesn’t create successful work.
I combine creativity with human insight, critical thinking and effective communication to get the job done.
I don't know what I'm doing.
Because when you start believing you’re an expert, you stop growing.
I’m a lifelong student who is always picking up new knowledge and interests from everything and everyone around me.
"Wherever you can find a way of doing things that is better than what has been done before, you are being creative."
- John Cleese
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