Welcome to Thematic! - Your AI-Powered Feedback Solution!

Trustworthy Answers to All Your Customer Feedback Questions!

Thematic is an AI-powered platform that transforms noisy open-ended text into accurate and layered insights. Empower everyone with the understanding to be customer-led and save thousands of hours.

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Meet the feedback analytics platform for innovative industry leaders

Making it easy for the whole organization to make better decisions

Insights & research

Unlock the narrative between structured + unstructured data at scale, without the hassle. Save thousands of hours as you scale the impact of customer insights across the organization.

Customer experience

Identify and understand areas of improvement from your VoC. Prioritize customer issues by impact and get rich context to build empathy. Act fast on emerging trends with automated workflows.

Contact center analysis

Diagnose call times, volumes, CSAT, sentiment and behavior. Automatically measure satisfaction and detect resolution. Trigger actions to close the loop promptly and efficiently.

Product feedback

Uncover, quantify and understand all product-related insights in minutes. Monitor real-time feedback on new features, and trigger tickets to inform iterations and resolve bugs.

Marketing

Craft more effective messaging by identifying what resonates with your audience segments. Enrich customer profiles and personalize campaigns to drive deeper connections.

Compliance

Continuously detect complaints across channels to reduce risk and swiftly resolve issues. Act early on warning signs across any channel, with automated alerts to mitigate risks.

Uncovering actions that will improve results for your customers and business

2x Increase in NPS by uncovering top churn issues

Sam Gribben
CEO

With Thematic, we can walk teams through top issues while showing them specific feedback. We can set up our product roadmap better with clearer information about what people want.

69% Reduction in Calls after taking action on Thematic insights

Michael Sherwood
Head of Digital Experience

Thematic lets us quickly turn unstructured feedback from across channels into clear insights that directly inform our product roadmap and corporate strategy.

20 points Increase in NPS after aligning teams around customer insights

Matt Schoolfield
Manager of Commercial Analytics & VOC

With Thematic everyone has data at their fingertips to see how they can improve customer processes, every day. Thematic is a one stop shop to find out what customers think about your company and what you can do to make them think more highly of you.

$200k + Saved in labour by automating feedback coding with Thematic

Arianna McClain
Director of insights

Thematic enabled the product team and leadership to quickly dig into the biggest problems, at a city and a national level, within minutes. It saved us a lot of researcher time and company money, giving us time to delve into issues and identify solutions.

95% Reduction in analysis time by automating different sources of feedback

Tania Parangi
VOC Manager

Off the back of the insights we’ve had the biggest lifts in NPS. Thematic helps us identify themes in customer feedback informing where our teams should focus their attention. We use Thematic to prioritize and design the changes we make.

Best in class insights, now instantly readable

A revolutionary white box approach to feedback analytics that's insanely good at delivering accurate insights. Thematic and sentiment analysis powered by AI and quickly validated by you.

Now, cut through your analysis time and help more teams get insights with LLM powered Answers

Discover product features Try Thematic

Turn all your unstructured feedback into actionable intelligence

Insights, Research and CX teams trust Thematic to turn tons of customer feedback into the specific insights needed to help improve experiences, usage and profitability.

Connect & Combine - Connect your feedback from online reviews, chat, surveys, and more with one-click integrations. Thematic can automatically redact data, easing the way teams use feedback, in a safe and compliant way.

Unified data analytics - Tag & Theme - Thematic tags feedback for you with themes and sentiment as they emerge, and quantifies repeated themes. Use search tools to discover similar themes and get more insight. Easily modify themes with controls like edit, ignore and merge.

Text & Sentiment analytics - Slice & Dice - Analyze customer feedback through filters like product, channel, region, theme, sentiment or date. Then drill right down to the raw feedback. Automatically alert PMs or operations teams to new feature feedback or support issues.

Analysis & reporting - Take Action - Push insights and trigger automated workflows across systems like Salesforce or to data lakes like Snowflake. Thematic lowers time to value, by helping you address issues 50% faster while eliminating disruptions to current processes.

Workflows & Automations

We help organizations drive change with smarter insights

Getting better insights, saving costs, and helping more decision-makers improve the customer experience are some of our customer wins. Learn more below.

Why our customers love us

With Thematic, things that used to take us two to three weeks to do, we can now do in ten minutes.
Matt Schoolfield
Manager of Commercial Analytics & VOC
Greyhound

Thematic has the fidelity that is required to dig deeper. It's a great tool for investigating specific issues.
Our Champion
Project Manager
On-demand food delivery service

With Thematic it is possible to get a much better idea of what the mood and importance of issues are to our customers.
Young Ly
CEOSerato

Thematic is an extremely easy-to-use, intuitive tool, that helps us get real time insights at the click of a button.
Priya Thurai
Head of Customer Insights
Watercare

Thematic helps us identify themes in customer feedback which informs where our teams should focus their attention.
Tania Parangi
NPS Evolution Manager
Vodafone

With Thematic, I always know what issues customers are talking about. There's no way I could do this manually - it would take literally all of my time.
Stephanie Michaud
MMGY

We can now deliver actionable, quantified insights continuously across the organization - and without the headache of manual analysis.
Our Champion
Director of Employee Engagement
Food and BeverageeNPS insights that are awesome! I love the ability to look at themes for different segments at a high level, and then drill down to individual comments.

Miguel Rodriguez
Head of HR Program Management
DoorDash

With Thematic, we can give each function of the business clear insights on how to improve their part of a long, complex customer journey
Our champion
Customer Insights Analyst
Home Builder

With Thematic we’ve been translating customer behaviour to specific business divisions who are able to take action based off the insights, a profitable exercise. Nicholas and Nick were a great help in understanding how we can best use Thematic to understand changing and evolving customer themes.
Dustin Lewis
Senior Manager, Customer Insights
JetStar

Thematic is a very intuitive tool. It boasts a robust level of granularity allowing the user to see the general breadth of themes, dig into the sub themes and further into the sentiment of the text itself. The Thematic customer success team show great compassion and always seek to understand our specific needs.
Artem Chekovechkov
LinkedIn

We've tried manual and automated solutions and have found Thematic to be the most effective and sustainable approach.
Troy Stanton
Head of Consumer Insights
Sky TV

We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. We've been able to tell our clients EXACTLY what they need to focus on and most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care.
Desmond McGuirk
CEOCFS Australasia

The results are the best I have seen from any feedback analytics software solution I have tested by a clear margin.
Dr Maurice FitzGerald
VP of Customer Experience
Hewlett Packard

Their layered approach is particularly flexible and has provided the ability to tune and customize the output to meet business needs.
Brian Potter
Data Scientist
InfoTools

With Thematic it was clear, visual and quick to see what had an impact, or didn’t, on our NPS.
Sam Stokes
Director of Customer Experience
Melodics

We gave them data and they gave it back with themes and insights. We could easily drill down into themes and look at how they impact NPS scores. Thematic saved months of custom analysis.
Robbie Allan
Director of Product
Intercom

Thematic has a great UI and is very intuitive, with not much training required to start using the software. You need to understand what you need to do in order to change performance. Thematic does that.
Melanie Disse
Customer Research Specialist
Vodafone

Thematic makes it easy to get actionable insight from our data. I really like the way the platform is able to quantify the impact of a particular topic or theme on our customer metrics.
Carlos Ryes
Belron/Smith & Smith

Thematic enables us to deliver more powerful insights than ever and make more data-driven decisions. Knowing where the pain points are and knowing where we’re receiving kudos from people is huge.
Ajantha Suriyanarayanan
Head of User Research
DocuSign

We’ve (used Thematic to) make sense of thousands of open-end comments to understand what is driving NPS — it helps tell a cohesive narrative between quantitative +qualitative data. The team is easy to work with: very responsive and open to feedback to customize the tool to our needs.
Allison Schoer
Group Manager, Research
LinkedIn