What We Do
VML Commerce is our transformative approach to modern business growth. Commerce has evolved from a stand-alone function to the central driving force behind marketing, media, and brand strategy. With over 5,000 commerce practitioners with backgrounds in CPG, DTC, and Technology, VML Commerce delivers exceptionally awarded creative commerce capabilities worldwide.
Our unified offering addresses today’s complex omnichannel landscape by integrating media, platforms, marketing, content operations, and always-on campaigns through our integrated technology infrastructure. We combine integrated media and data though through Open Intelligence (powered by InfoSum) and infrastructures systems such as Connect OS to drive incremental growth across the entire customer journey.
Our Commerce Offerings
| Offering | Description |
|---|---|
|
Omni-Channel Commerce 
|
We leverage unmatched intelligence to mine for growth opportunities and the human insights to unlock them. Through our BRAVE approach, we deliver creativity that turns culture into commerce. We create experiences that build brand equity and drive sales, helping our clients do more with less and optimizing executional efficiency. |
|
Commerce Platforms 
|
With our deep-seated history in commerce technology, we help businesses build the technological and systems infrastructure required to deliver the omnichannel sales experience customers expect. Our full end-to-end offering covers everything from strategic conception, technology assessment and selection, to implementation and optimization. All with the aim of ensuring that our Client's businesses can thrive and be future ready. |
|
Commerce Marketplaces & eRetail 
|
Marketplaces play a critical role at each stage of the customer journey and brands need to be consistent across each of these touchpoints to ensure their products stand out against the crowd. But success demands more than just being present. VML helps brands build connected marketplace systems, from setup to scale — aligning strategy, content, media, technology and operations to maximize discoverability, conversion, and growth across Amazon, Walmart, Instacart, TikTok, and more. We help brands simplify complexity and stand out across today’s marketplaces & omnichannel ecosystems. |
Commerce Work
Has Awards
Our Partners
Through our partners, we’re inspiring powerful ecommerce journeys for clients globally.
Commerce Insights
Commerce News
In The Press
VML and OREO Launch ‘OREO Walks’ Turning Crosswalks Into Shoppable Out-of-Home with Unmistakable Flavor
VML’s latest creative commerce idea for OREO takes the brand’s signature playfulness out of the aisle and onto the pavement, literally Read More
VML Recognized by Analyst Firms Across the Consumer Journey
Celebrating industry-leading recognition in brand experience, commerce, and digital transformation Read Article
VML's New Campaign Discovers the Origins of the Name OREO
VML talk-to-tech experience invites OREO fans to embrace the language of 'O-RE-O' Read Article
Obviously Joins the Walmart Connect Partner Network
Delivering AI-Powered Influencer Campaigns That Drive Retail Media Success Read Article
Our Leadership
| Name | Title | Location |
|---|---|---|
| Megan Hoppenjans | Executive Director of Strategy | United States |
| Ben Seinen | CEO, pepVML | United States |
| Alex Brandstetter | Managing Director | United States |
| Gemma Spence | Chief Digital Commerce Officer | United Kingdom |
| James Westoby | CEO UK Commerce and Technology | United Kingdom |
| Amy Worley | Global Chief Connections Officer | VML |
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