Welcome to Glasses Direct - Your 90s Eyewear Paradise!

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70% OFF ALL LENSES IN PREMIUM DESIGNER FRAMES

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120-day free returns

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Save 49% vs the high street

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Looking for your next favourite pair? These are the frames our customers are loving right now — fresh, versatile and made for your style and budget.

Deal	Description	Price
2 FOR 1	Two pairs. One smart price.	FROM £49
SALE	Special savings for a limited time only	UP TO 50% OFF
PREMIUM BRANDS	Basic lenses included + free returns	FROM £79

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Best Fit Machine

At Glasses Direct, we've made finding your next pair of glasses so much easier. Simply use the measurements of your current glasses to find new ones of a similar fit.

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Ordering glasses online made easy

Glasses Direct is the UK’s leading online glasses store, trusted by over 3 million customers. Since 2004, we’ve focused on making affordable, high-quality eyewear accessible to everyone, which is why customers consistently rate us the best place to buy prescription eyewear. In fact, according to a recent survey, our customers

saved an average of 49% when shopping online with us, compared to their last purchase on the high street. From our on-trend designs to our everyday prices, see why our affordable prescription glasses, sunglasses, blue-violet light glasses, LensProtect+, bifocal and varifocal lenses are such a hot topic everywhere from the Daily Mail to Which?, The Evening Standard and more — all thanks to you!

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Your glasses, your way

Check out these trendy designs then showcase your look. For a chance to be featured in our gallery, share your new pair of frames by tagging @glasses_direct and #myglassesmyway.