geek noun \ ˈgēk \
From Roblox and ZEPETO, to Minecraft and Fortnite, GEEIQ’s platform and experts are the launch-pad, measuring kit, and revenue identifier for brands in gaming and virtual worlds.
Whether you’re just starting out, or looking to and scale, GEEIQ helps brands dominate in this increasingly crowded market.
Gen Z spends more time on Roblox and Fortnite than YouTube and TikTok combined.
Brands are struggling to capture Gen Z attention through traditional media. Our platform, experts and insights are making full-funnel marketing and ROI a reality for brands in this new media channel.
Full-funnel marketing is now a reality. Full-funnel marketing in a new media channel.
In this new attention economy, you can’t capture Gen Z attention through traditional media. Their loyalty? It’s with the brands in virtual worlds. GEEIQ’s platform, experts and insights deliver full-funnel opportunities for brands in virtual worlds and gaming.
The Platform
Whether you’re just starting your gaming journey, planning your next activation, or looking to monetize an existing one, GEEIQ is the single source of truth for the fast-changing, fragmented landscape of virtual worlds.
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The Solutions
Our platform and experts make full-funnel marketing a reality for brands in virtual worlds. From awareness and education, through to loyalty and conversion, we’ve got every step of your gaming journey covered.
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The Insights
GEEIQ insights paints a picture of the brand opportunity in gaming and virtual worlds. We connect brand leaders, gaming platforms and development studios to educate stakeholders on this new marketing channel.
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Not sure where to start?
Our platform, experts and insights are enabling the world’s biggest brands to discover, measure and monetize in a new marketing channel, whatever phase of their virtual worlds journey.
| Step | Description | Action |
|---|---|---|
| 1. Search & discover | Beginning your journey in virtual worlds and gaming? | Start your journey |
| 2. Measure & analyze | Measure your activation and track against KPIs. | Measure your success |
| 3. Optimize & monetize | Optimize strategies and identify new revenues. | Create new revenues |
GEEIQ in the news
GEEIQ's platform, experts and insights are driving the conversation around brands in gaming and virtual worlds.
Influencer marketing comes to Roblox 
Paris Hilton x GEEIQ whitepaper 
Luxury fashion and metaverse investments
The state of brands in gaming and virtual worlds.
558 brands entered virtual worlds in 2024.
Broken down by platform, strategy, and industry.
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