Funnel.io - Marketing Intelligence Platform

Find Data Clarity

Marketing data can be messy. Funnel makes it clear. Our solutions can be used to solve one problem or run the whole show as a full marketing intelligence platform.

Data Integration

Get clean, connected marketing data where it needs to be — any destination, zero ETL maintenance.

Bring your data together

Advanced Measurement

See the true impact of your campaigns with AI-modeling, deep insights and precise recommendations.

Get insights that pay off

Marketing Reporting

Save hours of work with automated reports. With real-time, accurate data, you’re always ready to share results.

Start automating reports

Turn Data into Intelligence

Unlock advanced insights for evergreen growth.

Discover the platform

Unlocking Marketing Intelligence for over 2,500 customers

Powerful Integrations

Unify data without limits

Gather all your marketing data in one place with Funnel’s unmatched library of over 600 connectors. Skip the tech work — with everything always synced and ready to use.

Browse connectors

Browse destinations

Why teams love Funnel

With access to the same numbers and powerful AI, your team can make smarter decisions — together and faster.

Team	Benefits
Marketers	Go from data to insights — fast Create fast-loading, robust marketing reports that make sense Easily track marketing performance with daily updates Increase profits with AI optimization and advanced measurement
Data & IT teams	Get a customizable data model Rely on always-on, fully-maintained data connectors Provide trustworthy, normalized data to your organization Send data to over 20 tools, including data warehouses
Agencies	Scale your data offering Strengthen agency-client relationships with trustworthy data and reports Easily onboard clients and ensure a seamless start Get up-to-date insights without API maintenance or broken connections

Our Success Metrics

0% reduction in cost-per-lead for feed-based ads

Our ability to scale up Meta advertising while maintaining good performance has been a great improvement. Funnel's platform gave us necessary tools to utilize the data for the innovative processes that we have been able to build.

- Jan Kremer, Business & Data Analyst, Limango

Read the case study

Marketing intelligence that drives growth

600+
Connectors available

500,000+
Active data sources

$80 billion
Annual ad spend processed

26%
Increase in ROAS

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CASE STUDIES

Explore customer stories

We thrive on helping organizations drive growth with better marketing data. Read our case studies to see how businesses are achieving remarkable returns with Funnel.

Explore our case studies

Agency

Retail media networks explained & the top networks you should know

12x return on investment

Read Digital Reach case

Agency

Sparro’s data team drives additional revenue with Funnel

$150k in additional revenue

Read Sparro case

Agency

The road to analytics harmony: broadhead's journey

50% lower data management costs

Read Broadhead case

Ecom/ Retail

How Sephora cut costs and enhanced insights

75% reduced data warehouse costs

Read Sephora case

Fitness

Basic-Fit's 10x marketing leap with Funnel

10x faster to implement

Read Basic-Fit case

eCom/ Retail

Limango reduces cost per lead by up to 20%

20% reduced cost per lead

Read Limango case

Advanced measurement

Marketing is like cheerleading. When something is out of sync, it shows. Learn how Funnel Measurement uses machine learning and AI to drive better decisions and get more from every budget.

Learn more

"Before Funnel, we were 100% looking in the rear-view mirror. Now we’re looking out the front window to see what’s coming."

- Nick Cudahy, Director of Group Media Performance & Growth

26% increase in marketing efficiency

Funnel customers see an average increase in returns on advertising spend of 26% over their first two years of using Funnel.

¹Data from a survey conducted by Funnel in July 2024. Aggregate advertising spend and revenue data was collected from 350 participating customers in the eCommerce and retail sector. Marketing efficiency was calculated as the online revenue reported divided by the aggregate advertising spend.

Trusted with $80B in ad spend

In 2024, 11% of the world’s digital ad spend went through our platform. With our vast infrastructure of powerful data connections, we know the value of marketing data, and how to deliver a rock-solid service.