WELCOME

USING UNCONVENTIONAL & INNOVATIVE APPROACHES TO STREAMLINE THE PATH TO INSIGHTS

Our Core Beliefs

1. Strategy without data is just gambling. We specialize in marrying the art of intuition with the science of certainty, because good strategy takes both heart and brains. This allows us to give every client an “oh sh*t” moment that leads to true business transformation.
2. Innovation enables a more streamlined path to insights. Analytics and research don’t need to be extraordinarily time-intensive to be of substantial quality. We pride ourselves on operating at the speed of your business without being cost prohibitive or cutting corners.
3. Clients don’t want more data, they want more insight. Everyone is hyped up on big data, but bigger data doesn’t mean bigger impact. We make things simple, streamlining the nearly infinite data points we have access to into a tangible output you can actually action.

DISCOVER OUR STORY

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POPULAR OFFERINGS

CONSUMER INSIGHTS Bespoke insights at the accelerating speed of culture. LEARN MORE

SOCIAL LISTENING World-class leaders in advanced social listening. LEARN MORE

TREND IDENTIFICATION Gain competitive edge & remarkable relevancy. LEARN MORE

INFORMING WORLD-CLASS BRANDS & AGENCIES

WORD ON THE STREET

“I discovered First & First last fall in search of a social listening research firm that was not actually a media buying agency selling social listening as a way of attracting and converting new leads. I have since completed three projects with the First & First team. Our requests have been admittedly unusual, andI have been blown away each time by the thoroughness of their work, their willingness to think alongside us on our projects, and the genuine interest they clearly exhibitin digging into new subjects. I would (and already do) highly recommend this team.”
- Tom Blue, SVP Healthcare, AndHealth

“First & First has truly brought our data analytics capabilities to the next level. Not only have we been able to go further faster, but they saved us tons of money by streamlining the analytics process. They are an extension of our team and that’s the attitude they bring to the table. Devon and her team go the extra mile, have multiple check-ins to ensure we’re always aligned and even customize the deliverables based on our style/needs. I cannot recommend them enough and we look forward to continuing our partnership for years to come.”
– Lynzie Riebling, VP, Audience Insights & Strategy, REVOLT

“First & First has been a valuable addition and truly extension of our team. Over the past two years we’ve worked closely with Devon, Jenny and Anthony to collect insights that have helped inform and refine our overall partnership framework. From niche audience assessments, to emerging trends, to in-depth partner recaps,First & First has served as a one stop shop that guides us to position Cash App in the best possible light. We are so fortunate to have come across their work and cannot recommend them enough. If you are looking for a thorough, nimble, strategic and data driven team who’s a JOY to work with, look no further!”
– Zack Ashley,Head of Brand Partnerships, CashApp

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