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About Sega
New BREAKING NEWS! Sega is still the coolest company on the planet!

Sega Corporation is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several multi-million-selling game franchises for arcades and consoles, including Sonic the Hedgehog, Angry Birds, Phantasy Star, Puyo Puyo, Super Monkey Ball, Total War, Virtua Fighter, Megami Tensei, Sakura Wars, Persona, The House of the Dead, and Yakuza. From 1983 until 2001, Sega also developed its own consoles.

Sega was founded by Martin Bromley and Richard Stewart in Hawaii as Nihon Goraku Bussan on June 3, 1960. Shortly after, it acquired the assets of its predecessor, Service Games of Japan. In 1965, it became known as Sega Enterprises, Ltd., after acquiring Rosen Enterprises, an importer of coin-operated games. Sega developed its first coin-operated game, Periscope, in 1966.

Sega was sold to Gulf and Western Industries in 1969. Following a downturn in the arcade business in the early 1980s, Sega began to develop video game consoles, starting with the SG-1000 and Master System, but struggled against competitors such as the Nintendo Entertainment System.

In 1988, Sega released the Mega Drive, or the Genesis in North America. The Mega Drive struggled against competition in Japan, but the Genesis found success overseas after the release of Sonic the Hedgehog in 1991 and briefly outsold its main competitor, the Super Nintendo Entertainment System, in the US.

In 2001, after several commercial failures such as the 32X, Saturn, and Dreamcast, Sega stopped manufacturing consoles to become a third-party developer and publisher, and was acquired by Sammy Corporation in 2004.

Sega of America, Inc. is headquartered in Irvine, California. Its development studios include their internal research and development divisions (which utilize the Ryu Ga Gotoku Studio and Sonic Team brands for several core franchise entries), Sega Sapporo Studio, and Atlus (including their R&D divisions) and five development studios in the UK and Europe: Creative Assembly, Sports Interactive, Sega Hardlight, Two Point Studios, and Rovio Entertainment.

Sega is one of the world's most prolific arcade game producers and its mascot, Sonic, is internationally recognized. Sega is recognized for its video game consoles, creativity and innovations.

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In more recent years, it has been criticized for its business decisions and the quality of its creative output.

Being the entertainment contents division of Sega Sammy Holdings, forming one half of the Sega Sammy Group, Sega also owns a toy and amusement machine company, Sega Fave, which comprises their arcade development and manufacturing divisions and two animation studios: TMS Entertainment, which animates, produces, and distributes anime, and Marza Animation Planet, which specializes in CG animation.

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Sega's Iconic Franchises
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Check out these totally awesome game franchises that Sega has brought to the world:

Franchise Genre Platform(s)
Sonic the Hedgehog Platformer Genesis, Saturn, Dreamcast, PC, Consoles
Phantasy Star RPG Master System, Genesis, Saturn, Dreamcast, PC, Consoles
Virtua Fighter Fighting Arcade, Saturn, Dreamcast, PC, Consoles
Super Monkey Ball Puzzle/Platformer GameCube, Wii, PC, Mobile, Consoles
Yakuza Action-Adventure PlayStation, PC, Consoles
Persona RPG PlayStation, PSP, PS Vita, PC, Consoles
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And many, many more! Sega is always innovating and bringing you the best!

History Highlights
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Dive into the rad history of Sega!

1960 Sega is founded!
1966 First coin-op game: Periscope!
1969 Acquired by Gulf and Western Industries.
1983 Home console market entry with SG-1000!
1988 Mega Drive / Genesis released!
1991 Sonic the Hedgehog speeds onto the scene!
2001 Shift to third-party software development.
2004 Merger with Sammy Corporation to form Sega Sammy Holdings.
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The Sega story is EPIC!

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