*** WELCOME TO DATAEQ! *** YOUR DATA'S BEST FRIEND! UNLOCK THE POWER OF YOUR DATA!

Turn your Unstructured Customer Data into Real-Time Knowledge!

AI and humans label your data, delivering a structured stream of reliable intelligence so you can detect trends, enrich records, trigger workflows, and stay ahead of risks and opportunities.

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Trusted by Leading Organisations Worldwide!

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How we do it

We collect your unstructured customer data and process it through our EQ Engine, combining machine learning, generative AI and human labelling. Context-specific labels are applied, transforming data into actionable knowledge, delivered to the right team for action via our tools or your applications.

Every layer of our process, from collection to delivery, is built with a security-first approach.

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Sentiment | Topics | ESG | Conduct | Risk | Journey | Channels | Priority | Vulnerability

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Make data meaningful with context-specific labels

Our labels are the backbone of transforming unstructured data into something your teams can act on. Crafted with industry expertise, these labels give your data the meaning it needs to be more than just information.

Learn more about our labels » Learn more about our labels »

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Empowering every team for customer-centric growth

Area Description Action
Marketing An all-in-one solution to optimise campaigns, drive demand, boost sentiment, and engage your audience—while staying ahead of the competition. Explore solution »
Risk & compliance Real-time monitoring, alerts, and reporting to proactively manage risks and ensure regulatory compliance. Explore solution »
Customer experience Fix friction fast. Prioritise urgent issues, enhance satisfaction, and optimise every touchpoint with real-time, structured customer insights Explore solution »
Customer service Prioritise the most important interactions, streamline workflows with AI, and empower your agents to respond with clarity and care—every time. Explore solution »
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30hr improvement in Virgin Active's response rate

Read more » in Virgin Active's response rate

"Previously, our agents were responding directly on social platforms, which came with all sorts of complications and pitfalls. By streamlining our efforts, Engage has completely systemised Virgin Active’s social customer service offering, which has ultimately made our agents’ lives much easier. The tool is stable, intuitive and comes with the added benefit of a great technical support team who goes above and beyond to provide immediate and personalised service - this enables us to offer the same superior level of assistance on our social platforms at all times."

Jacqui Walter, Customer Engagement Manager
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Where knowledge powers action

Analyse: Analyse is a powerful insights and analytics tool used to monitor, measure, and benchmark your customer experience performance.

Engage: Engage is a social customer service platform for reacting to opportunities, risks and customer service requests in real-time.

Publish: Publish is a seamless content management tool that empowers teams to plan, schedule, and distribute content across channels—ensuring consistent messaging and maximum engagement

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Seamlessly connect data and push knowledge into your workflows and business apps

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See how leading brands turn unstructured data into action »

How Telkom changed consumer perception on social media
Virgin Active optimises social customer service with Engage
DHL delivers service excellence with DataEQ's Engage solutions
African Bank adopts customer-centric approach on social media


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