Welcome to Crogenie.com!
Your portal to INCREDIBLE conversion rates!
Frequently Asked Questions
| Do you guarantee results? | No genuine conversion rate expert can guarantee you everything they suggest will work. Even proven best practices won’t work for every single business. That’s why I take a fully personalised approach to every video and mix in actual data-led insights, maximising the chances of success. Whatever your results, I’m only happy when you’re happy. That’s why every order comes with a full 30-day money-back guarantee. If, for ANY reason, you’re not happy with your review, I’ll refund 100% of your payment. |
| Do you only audit websites? | I’ve spent 18+ years working in all kinds of businesses from global corporations to small-time startups. Throughout those years, I’ve applied my growth mindset to almost any kind of marketing material you can think of. So, no, I don't only audit websites - I can review any type of marketing you need help with. |
| Can you audit multiple websites in one video? | No. You must book a separate audit for each website or marketing material you want me to review. I will, however, review multiple pages (for example, a multiple step sign-up flow) in a single video. If in doubt, please contact me before ordering. |
| Why do you do video audits? | Video is one of the most efficient ways to highlight opportunities to improve conversion rates. It allows me to show you exactly where you should focus your efforts. Plus you can watch it again and again and share it with however many people you want. |
| How long will I have access to my audit files? | As long as you need it. There are no time limits, you can even download the audit files so you can store it for as long as you need. |
| Who will have access to watch my audit? | Your video and everything you tell me is strictly confidential. It will never be shared with anyone else (unless you give me your permission). |
| Can you audit websites that aren’t in English? | Yes, providing I can use Google translate to understand the core messaging of your materials. The principles of better conversions remain the same in any language. Your audit will be in English. |
| How do your eye tracking tests work? | I use an AI-led tool that's based on real-life eye tracking tests. It's able to predict, with a remarkable degree of accuracy, where a users eyes will be drawn on any given page. It shows the data as a heatmap and also produces a score for how clear the page is, and how focused it keeps users on your message. All of this information helps me understand which parts of your page layout needs to change to optimise your message. |
| How do you conduct the customer review analysis? | After booking your audit, you'll be asked to provide me a link to where most of your reviews are. I'll analyse them all (using AI to help) and produce a report that shows the key pros and cons that are being mentioned. It'll also help highlight the kind of language your customers use. I can then use all of this information to help pinpoint ways you can improve your copy to better appeal to prospective customers and overcome their objections. It's a very powerful way to optimise your conversion rate. |
| What can I expect from my testing plan? | Your testing plan will contain 10+ of the most effective tests I believe you can run on your website. Ideally you'll split-test them, but that's your call. Each idea will be based on the information I've uncovered during your audit and will lean on my 18+ years' experience running successful a/b tests (as well as some best practices). I'll usually include a mixture of quick and easy wins and some larger, bolder tests (that often produce massive wins). In all, you get a clear plan of what to do next to ensure you improve your conversion rate. |
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