Welcome to Concept Bureau!
We build powerfully strategic brands that create categories, win markets and move the collective experience forward.
| The Insights Index |
| The Big Decoupling |
| The Only Prediction That Matters to Me as a Brand Strategist in 2025 |
| Branding in the Age of Moral Static |
| Information Nutrition |
| Convergence Literacy & Brand Innovation |
| Branding In A Post-Funnel World |
| Brands & Outliers: The Distance Model of Status |
| Brands & Outliers: Sensemaking at the Extremes |
| In an AI World, Everyone Will Need to Come Home |
| The Real Reason We’re Obsessed with Halloween Like Never Before |
Think with us:
Strategy In Your Inbox
Read more of our thinking in
Brands That Change The Rules of Their Space
We build brands that act as an inflection point, the before-and-after symbols of their space. These are the brands that make new meaning for users and change the rules of their categories.
We’re obsessed with culture, behavior, mental models, market dynamics and business strategy because we know that a brand is the predictive interpretation of all of these signals.
Brand strategy, big or small, is the only way to pull your users into the future you envision.
We were in the middle of a major paradigm shift at Skillshare, and we couldn’t have found a better partner to capture the essence of what we wanted to achieve with our brand. From our user experience to our content philosophy and overall brand design, they put in the work to help us rethink our position in the category.
Matt Cooper
CEO, Skillshare
HAYDEN BROWN
CEO, UPWORK
The insights that the CB team were able to come up with were mind blowing. We work with them as truly strategic partners shaping our brand vision and strategy, from start to finish. Customer research, insights, and data are at the heart of what they do, and Concept Bureau goes beyond marketing fluff to the core of what your brand means and stands for.
MATT COOPER
CEO, SKILLSHARE
We were in the middle of a major paradigm shift at Skillshare, and we couldn’t have found a better partner to capture the essence of what we wanted to achieve with our brand. From our user experience to our content philosophy and overall brand design, they put in the work to help us rethink our position in the category.
YURY YAKUBCHYK
CEO, SPROUT THERAPY
We make huge investments in hard categories, where a brand needs to change users' behaviors, stigmas and value systems. I've never met another group of strategists that is able to quickly understand and move people the way Concept Bureau does. They're an instrumental part of our team.
Podcast with Jasmine Bina
A brand strategy and culture podcast where we ask, “Why is society moving in this direction, and how can we apply it to business?”
| 26:HOW CONSUMERS “KNOW” THINGS IN TODAY’S WORLD - November 20, 2023 |
| 9:What should brands be doing in the time of Covid-19? - April 8,2020 |
Previously
| 8:How We Consume Fear in a Time of Crisis, and the Brands That Change the Story |
| 7:Cultural Constructs Are The Real Brand Opportunity |
| 25: Bizarre, Strange and Highly Relatable |
| 24: How to Unlock Your Strategic Mind |
Previously
Insight Download:
How To Be Different, Not Better
Faster, cheaper, more convenient, longer list of features – these are all measures of being ‘better’, and better will always be a losing game for your brand. Look around and it’s not hard to see: a lot of superior product and service companies still lose to brands that dare to be different in their perspectives.
It’s not easy, but to be different is to expand your frame of reference, and that’s a paradigm shift very much worth exploring.
This report tells you how.
Free Download
| CREATIVE REVIEW - Do you need a personal brand? - Mar 6, 2025 |
| BBC - The seven travel trends that will shape 2025 - Jan 6, 2025 |
| ADWEEK - Branding in the Age of Moral Static - SEP 10, 2024 |
| AD AGE - Post-purchase marketing—3 strategies to engage with Gen Z and millennials after they've bought your product - APR 29, 2024 |
| FAST COMPANY - Workers fear for their future—and that’s a huge problem for employer branding - FEB 29, 2024 |
| Luxury daily - Stella McCartney reveals new green innovations as COP28 gets underway - DEC 5, 2023 |
| Luxury daily - With national pride, The Macallan partners with Simple Minds - Jul 5, 2023 |
Exposure Therapyis an educational community for strategic minds. If you’re a brand strategist, marketer, CEO, CMO, futurist, culture & behavior thinker, researcher, VC, or anyone doing exciting things in branding and the strategic front, Exposure Therapy will 10x your strategic abilities.
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