Choreograph

Transforming media with data and technology.

About us

We help the world's leading marketers create greater impact with their data and technology - by better understanding their audiences and customers, optimizing media and creative decisions, automating marketing activation, and measuring and learning continuously.

The work we do has real impact.

Metric	Value
Targeted & Data-Driven Media Impressions per Minute	13 million
Predictive Analytics Models Built/Run per Day	200
Average Improvement in Marketing ROI	25-30% WOW!

We help brands grow

Data

We build and manage WPP's unique AI-powered data model that brings together trillions of data signals, from billions of people and campaigns, to give our clients an unrivalled information advantage in marketing.

Learn more

Product

We build and run Open Media Studio, our end-to-end media technology platform that our teams use to discover audiences, plan media, activate campaigns, and measure performance.

Learn more

Services

We are home to over 3,000 data strategists, analytics experts, and technologists who partner with our clients and WPP's agency teams to create custom client data and technology solutions that drive impact and growth.

Learn more

Supported by world-class partners

Google technology experts & sales partner

As a Google Marketing Platform Certified Company and Sales Partner, as well as a Google Premier Cloud Partner, we offer in-depth specialization in Google technologies and consult with clients to maximize their technology investment and media performance.

Partner Stats	Details
Data Partners Worldwide	350+
Different Data Signals	800m
Real Time Consumer Profiles	5bn
Custom Algorithms a Year	34k
GMP Certifications	1,500+
Menu of Service Validations	250

Impact that matters

Achievement	Result
Helping people find the perfect laptop	+54% revenue
Making everyone feel at home	+50% CTR
Bringing awareness to breast cancer	+6x uplift in sign-up intent

Latest news and insights

News April 3, 2025

WPP Acquires InfoSum in Major Investment in its AI-Driven Data Offer

WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure.

Insight March 21, 2025

GMP’s Superpower: Seamless Integrations for Scalable Impact

Discover how Google Marketing Platform (GMP) integrations can supercharge your digital marketing strategy. Learn how unified data, reach, and measurement through GMP's powerful tools like DV360, CM360, and GA360 can enhance campaign performance, improve ROI, and deliver scalable results for your business.

News January 22, 2025

Acceleration Moves into Choreograph

Acceleration will become part of Choreograph, WPP’s data and technology company.

View all

Over 3,000 curious minds.

We are thinkers, builders, and creators - but most of all we are problem solvers. We bring together the sharpest minds in data, spanning over 40 years of experience. We solve the problems our clients don't know they have. And we don't stop until they see results.

There's a place for you at Choreograph.

We work with data, but behind the numbers are our amazing people. We foster an inclusive environment with a shared mission for creating the future of data-driven advertising.

Join us