Reinventing
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Transformation | Innovation | Possibility | Growth
Transformation | Innovation | Possibility | Growth
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Choreograph is WPP’s data and technology company. We connect the world’s data to help leading advertisers create greater business impact and deliver more growth.
We help the world's leading marketers create greater impact with their data and technology - by better understanding their audiences and customers, optimizing media and creative decisions, automating marketing activation, and measuring and learning continuously.
| Metric | Value |
|---|---|
| Targeted & Data-Driven Media Impressions | 13 million per minute |
| Predictive Analytics Models Built & Run | 200 a day |
| Improvement in Marketing Spend ROI | 25-30% on average |
We build and manage WPP's unique AI-powered data model that brings together trillions of data signals, from billions of people and campaigns, to give our clients an unrivalled information advantage in marketing.
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We build and run Open Media Studio, our end-to-end media technology platform that our teams use to discover audiences, plan media, activate campaigns, and measure performance.
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We are home to over 3,000 data strategists, analytics experts, and technologists who partner with our clients and WPP’s agency teams to create custom client data and technology solutions that drive impact and growth.
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As a Google Marketing Platform Certified Company and Sales Partner, as well as a Google Premier Cloud Partner, we offer in-depth specialization in Google technologies and consult with clients to maximize their technology investment and media performance.
| WPP Partners Statistics | |
|---|---|
| Data Partners Worldwide: | 350+ |
| Different Data Signals: | 800m |
| Data Partners Worldwide: | 240 |
| Real Time Consumer Profiles: | 5bn |
| Custom Algorithms a Year: | 34k |
| Certifications & Validations | |
|---|---|
| GMP Certifications: | 1,500+ |
| Menu of Service Validations: | 250 |
| Helping people find the perfect laptop | +54% revenue |
| Making everyone feel at home | +50% CTR |
| Bringing awareness to breast cancer | +6x uplift in sign-up intent |
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| News April 3, 2025 |
WPP Acquires InfoSum in Major Investment in its AI-Driven Data Offer WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure. |
| Insight March 21, 2025 |
GMP’s Superpower: Seamless Integrations for Scalable Impact Discover how Google Marketing Platform (GMP) integrations can supercharge your digital marketing strategy. Learn how unified data, reach, and measurement through GMP's powerful tools like DV360, CM360, and GA360 can enhance campaign performance, improve ROI, and deliver scalable results for your business. |
| News January 22, 2025 |
Acceleration Moves into Choreograph Acceleration will become part of Choreograph, WPP’s data and technology company. |
We are thinkers, builders, and creators - but most of all we are problem solvers. We bring together the sharpest minds in data, spanning over 40 years of experience. We solve the problems our clients don't know they have. And we don't stop until they see results.
We work with data, but behind the numbers are our amazing people. We foster an inclusive environment with a  shared mission for creating the future of data-driven advertising.
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Don't wait! Get in touch with us today and let's make some magic happen!
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