Where B2B commerce happens
Meet the leading platform for selling, buying, and managing recurring technology services.
| Launch your marketplace |
Advisors grow faster with AppDirect
Accelerate your growth with our platform and the industry’s largest, most diverse catalog.
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Sell technology services
Launch a white-labeled marketplace for selling your own or third-party recurring technology services.
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Buy technology services
Launch an internal IT marketplace for procuring and managing technology services.
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Power digital growth with monetization capabilities.
Whether you're a global brand or startup, our platform can power all your direct and indirect go-to-market channels.
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Launch a marketplace 
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| Scale your business value with your own partner ecosystem. |
→Offer self-service billing 
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| A powerful, yet cost-effective billing solution for your cloud services on your own website. |
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→Automate sales
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| AppDirect enables your sales team with the tools to sell and order on behalf of customers. |
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→Create a referral program
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| Drive new revenue streams monetizing leads from referral and affiliate partners. |
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→Build a reseller network
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| Expand your indirect sales channel by enabling third-party resellers to sell your products. |
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→Access new routes to market
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| Reach more customers via our catalog, trusted advisors, and your white-label marketplace. |
| Analyst Report |
| AppDirect named a 2024 Forrester Wave Leader in Marketplace Development Platforms |
| See how AppDirect ranks among nine top marketplace development platforms and get detailed insights into how each provider performs across 33 criteria. |
| Download the report |
Software
Source thousands of cloud products from the most trusted brands
Find all the essential software solutions your customers need for cloud and SaaS quotes, including collaboration and productivity tools, IT management, security, and core business applications.
Infrastructure
Optimize workloads with Infrastructure
Power transformative cloud strategies and save costs by adding the leading hyperscalers to your technology portfolio, including AWS, GCP, Azure, and IBM. The AppDirect Catalog also provides colocation, SD-WAN, and disaster recovery solutions, so you can build the infrastructure best suited for the job, whether that’s a public, private, hybrid, or multi-cloud solution.
| Learn More |
Connectivity
Make communication the backbone of your business with Connectivity
Gain access to the top connectivity providers across UCaaS and CCaaS, internet, voice, network, business tv, and mobility through the AppDirect catalog. Leverage the power of a single platform to find, buy, and sell all the connectivity services that keep organizations running smoothly and stay ahead of changing needs.
Energy
Keep your organization up and running with cost-friendly utilities
One of the biggest costs for many businesses are utilities. Discover leading electricity and natural gas providers in the AppDirect Catalog, find long-term budget certainty and take control of your energy costs for you or your customers. Find the best rates with our energy savings calculator to optimize spend with budget friendly plans.
| List your products in the AppDirect Catalog to unlock new revenue potential. |
| Start here |
Procurement Marketplace
Streamline procurement with a single location to find and buy all the technology services that power your business.
Manage Your SaaS Spend
Consolidate application & subscription management and gain insights into your application usage to drive business decisions.
Optimize Workforce Identity and Data Management
Streamline employee lifecycle management and secure your workforce with centralized access across applications
Leveraging SSO and migration services, Rogers has delivered a seamless customer experience.
| View Story |
Germany’s leading telco delivers an industry-leading SaaS marketplace.
| View Story |
Comcast Business successfully incubates a SaaS business that complements its core connectivity business.
| View Story |
Reducing time-to-market and improving the customer experience across multiple marketplaces.
| View Story |
BT delivers more value to its customers faster with the AppDirect platform.
| View Story |
Australia’s largest telco iterates faster and responds to changing customer demands.
| View Story |
Switzerland’s leading telco gets digital products to market faster.
| View Story |
New from AppDirect
In the News
| Article | Date |
|---|---|
| AppDirect Acquires Firstbase to Enhance IT Asset Management Capabilities | December 19, 2024 |
| AppDirect to Buy IT Asset Management Platform Firstbase | December 17, 2024 |
| AppDirect named a Leader in 2024 Marketplace Development Platform report by Independent Research Firm | December 09, 2024 |
| View all news articles |
| Article | Date |
|---|---|
| Microservices Guide: Detecting Data Mismatches | April 09, 2025 |
| Conquer Inefficient and Costly Hardware Management | April 07, 2025 |
| How to Choose a B2B Marketplace Platform—The Top Forrester Criteria, and How AppDirect Measures Up | March 20, 2025 |
| View all blog entries |
