Allure Beauty Box!
I TRIED IT
I Got a Breast Augmentation for My Drastically Uneven Boobs
By Nicola Dall'Asen April 7, 2025
NAILED IT
Rihanna's Matte Black French Manicure Made Me So Nostalgic for 2008
By Kara Nesvig
Our Beauty Edit
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In the News
PONY UP
Kerry Washington's Low Ponytail Is Business Up Front and a Disco Party in the Back
By Marci Robin
SEEING RED
Keke Palmer Looks Just Like Princess Ariel with These Long Mermaid Curls
By Kara Nesvig
OOH LA LAVENDER
Hailey Bieber's New Nail Color Is Totally Unexpected
By Kara Nesvig
The Latest
Tattoos & Piercings
Belly Button Piercings Are So Back
By Marianne Mychaskiw
FEELING THE PINCH
So, About Tariffs and Botox…
By Kara Nesvig
FACE VALUE
Aimee Lou Wood (and HerWhite LotusTurn) Convinced Me Not to Get Botox
By Ashliene McMenamy
WOBBLY SCIENCE
Influencers Are Saying Homemade Gelatin Gummies Will Give You Perfect Skin
By Alexis Benveniste
Hair
I Went From Brunette to Blonde In 10 Hours
By Jennifer Hussein
SOMETHING YOU CAN C
Other Brands Can Now Legally Try to Dupe SkinCeuticals’ $182 Vitamin C Serum
By Kara Nesvig
The Melanin Edit
Fulani Braids Are the Perfect Hybrid Protective Style
By Annie Blay-Tettey
Skin
What Being a Beauty Influencer With Eczema Is Really Like
By Jihan Forbes
Skin
I Found the Best Mineral Sunscreens for Dark Skin
By Annie Blay-Tettey
It's Textured
Caring for My Daughter's Curls Healed My Childhood Hair Trauma
By Shani Hillian
Hair
7 Stylist-Approved Tips for the Lazy Natural
By Annie Blay-Tettey
Hair
We’re Much Closer to A Disney Princess With Type 4 Hair
By Essence Gant
Products We Love
GIVE ME AN A9 Retinal Products to Level Up Your Retinoid Routine
By Christa Joanna Lee
A REAL GLOW GETTER
10 Best Sunscreens for Glowing Skin and Radiant UV Protection
By Annie Blackman
FULLER LASHES
8 Best Lash Primers to Help Your Mascara Reach Its Fullest Potential
By Michelle Rostamian
EAU SO FRESH
11 Best Fruity Perfumes for Sophisticated Sweetness
By Annie Blackman and Lori Keong
CURVES AHEAD
9 Best Mousses for Curly Hair to Get Volume and Hold
By Natasha Marsh
MEDIGLOW
Medicube’s Face Masks Are Trending, But These Are the Ones Our Editors Actually Use
By Jennifer Hussein
Watch This
Celebrities on beauty.icon
Bridgerton's Nicola Coughlan Tries 9 Things She's Never Done Before
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Alia Bhatt's 10-Minute "Sunburned" Makeup
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Long Reads
STAR WARS
Inside the High-Stakes World of Celebrity Beauty Brand Ambassadors
By Marisa Meltzer
LONG GAME
I Got the NAD+ IV Infusion Drip Beloved by Celebs and Finance Bros
By Fiorella Valdesolo
ESSAY
At 94, I’m Still Worth Looking At
By Judith Viorst
Plastic Surgery
13 Things I Wish Someone Told Me Before I Got My Mommy Makeover
By Meirav Devash
OPINION
The ‘White Lotus’ Smile Discourse Is Actually Pretty Condescending
By Valerie Monroe
INTERVIEW
Gracie Abrams Is All In on the Whole Mouth Tape Thing
By Shanna Shipin
Latest Trends & Celebrity News
Looks you need to see.
PRETTY PRINTS
Sydney Sweeney's Crocodile Skin Manicure Is the Result of Nail Art Magic
So Long
Everything About Christina Aguilera's Look Screams Modern-Day Rapunzel
Tip Off
Jennifer Lopez Wore the Most Micro-Mini French Manicure I've Ever Seen
SEEING STARS
Brunette George Clooney Is Playing Tricks on My Brain
bleach for the stars
Jenna Ortega Bleached Her Brows and Looks Completely Different
Fragrance
This Year’s Wedding Fragrance Trends Are Particularly Daring
LOOK ON THE BRIGHT SIDE
Tyla's Radioactive Butter Mani-Pedi Is Going to Be Such a Big Summer Trend
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