WE'VE BEEN THERE
In its first brand campaign since 2022, Tripadvisor playfully shows that because they’ve been there, we can be there too.
BRANDED TIK TOK SERIES
Gulag Gap Month
is a scripted seven-part series forCall of Duty: Modern Warfare, created specifically for TikTok. Working with a shoestring budget, we collaborated with a member of Superbloom House's Creator Collective to develop a concept inspired by characters from theCall of Dutyuniverse. Our search for a comedy duo capable of writing, acting, and filming led us to consider several talented groups. Ultimately, Greg Santos and Andrew Heder rose to the top, embodying the perfect "fish out of water" brothers from Verdansk experiencing Los Angeles on what we likened to a Rumspringa. Greg and Andrew were fantastic partners throughout the process, bringing humor and creativity to every step. Together, we developed the episodes and scripts, filming over three days across Los Angeles and Santa Clarita. The project was a nine-month journey from development to client delivery, and it was an incredible adventure from start to finish. VIEW ALL EPISODES This series is a bite-sized, low-budget example of how branded entertainment can engage audiences in a fun and authentic way, without feeling overly promotional. From a legal perspective, we navigated significant hurdles to ensure we avoided conflicts with the client’s future creative projects. In the end, we delivered a blueprint for how brands can create entertaining and impactful content for their audiences.
SEE ENTIRE VIDEO SUITE HERE
Director: Frances Weise
On a shoestring budget, I produced and executive produced a suite of 16 educational videos for Odele Beauty—designed for use across major online retail platforms like Amazon and Target. Shot over just two days with seven on-camera talent, each video clearly breaks down which hair types the product is best for and the key benefits. Director Frances Wiese worked magic on set, helping us create a polished, elevated look that far exceeded expectations.
STUPID SMART ORGANIC SOCIAL CAMPAIGN
Bringing Sonic’s Interns to the X-Games
Sonic loved the quirky intern characters the Superbloom team created—so much so that when they became the title sponsor of the X Games, we knew we had to take them along for the ride. We produced real-time organic social content on-site, while our interns doubled as comedic correspondents, transporting athletes between events and interviewing them for fun, fast-paced 1–2 minute segments. These athlete packages aired during ESPN breaks and were shot, edited, and delivered from the field—sometimes within just a few hours.
I produced two dynamic one-day events in Chicago and Houston, amplifying the menopause conversation in communities where it was gaining momentum.
Led by the fearless June Diane Raphael, each event featured a powerhouse panel of two healthcare professionals and two influential voices, engaging real women eager to learn, share, and take part in the dialogue. Beyond the live experience, we executed a high-volumecontent car wash, capturing thousands of assets designed for social media to support the launch ofVersalie. With the incredible Amanda Michelidirecting and Christina Connortonas creative director, our team delivered a multi-faceted creative sprint—bringing education, conversation, and storytelling together in a bold, impactful way.
Host: June Diane Raphael
Panelists: Dr. Mary Jane Minkin, Dr. Shannon Chavez, Dr. Lisa Larkin, Dr. Tara Scott, & Jennifer Hanway
Influencers: Shab aka @not2shabby || Sherron Sloss Lewis @justsherron2024 VERSALIE COMMERCIAL CAMPAIGN w/ Niecy Nash Betts
Directed by Candice Vernon
Celsius Energy Summer Launch Campaigns
Celsius tapped us for not one, buttwo high-impact product launches in summer 2024. I produced both shoots—bringing together an incredible team, including photographerMagnus Unnarand art directorJordan Robin—to create bold, scroll-stopping content.For theWatermelon Lemonadeflavor, we captured stills and video in a sultry, Love Island-inspired poolside setup featuring influencersXandraPohlandStevenKelly. The second shoot was a vibrant tabletop session for theCherryColalaunch, focusing on stills and playful stop-motion-style GIFs to bring the flavor to life. Both campaigns delivered the fun, flavor-forward energy Celsius is known for.
ORGANIC SOCIAL NEWSROOM
I produced a paid social campaign for Amica Insurance x Mother Industries, directed by Michael Wolf.
Over the course of a one-day shoot, we delivered four high-quality paid social videos. While the original scripts were written in a traditional commercial format—posing challenges for social-first content—Mother Industries was highly collaborative, taking our team’s feedback on both the scripts and production approach. The result? A campaign that successfully adapted to the platform and delivered strong, engaging content
PERMISSION TO… CAMPAIGN
Directed by Frances Wiese
A small invitation for moms to give themselves permission to not be perfect…. to give themselves a little bit of grace.
Produced 4 x 60s commercials for Square for Restaurants for 4 x of their markets.
We filmed through the worst of the pandemic in Sydney, Los Angeles, Portland, & London. Despite all of the hurdles in our way we were able to pull off something really clean highlighting some restaurants that pivoted during the crisis to stay in business.
Production Company: Crimes of Curiosity
EP: Jess Engel
Director: Danielle Oexmann
Line Producer: yours truly
Producer: Larry Gold
DP: Nathan Salter
1st AD: Heather Mingo
Restaurant booker: Linda Lee
Casting Director: April Rivera
VFX: Mikhail Agency
Australian production partner: FINCHUK production partner: La Familia
Directed by: Your Mother TV duo Tannaz Hazemi & Kelly Fulton
5 x Short animated cartoons working with the artists who won the artist in residence competition
3 x videos animated by: Rory McManus - https://www.rorymcmanus.com
1 x video animated by: Ernie H. Long - https://ernielong.tumblr.com/
1 x video animated by the artist himself: Travis Ragsdale - https://travisragsdale.com/
Composer: Damon Criswell from Score Vault - https://www.damoncriswell.com
Sound mix: The Farm LA
Directors: Kelly Fulton & Tannaz Hazemi
Agency: Gravillis, Inc. /// Agency Creative Director: Andy Scheffield
Director of Photography: Dannel Escallón - https://www.dannelescallon.com/
Editor: Emilie Aubry
VFX: Sunset Edit
Additional Compositing: Maud Sicre
Color: Bunte Farben
Sound Design / Mix: The Farm LA
Post Producer: Andrew Myatt & David Lawrence
Directed by: Dean Bradshaw
Agency: Solve
We really pulled off the impossible here in terms of car commercials and catalog campaigns. The budget was so ridiculously small that even in hindsight writing this a year later I can’t believe we did it $123 under-budget. On budget, I know.. but it was less than the underwear commercial I did in 2017. I was only involved in prep and physical production for this one. 2 shoot days, 7 locations between Malibu and DTLA, 3 units, 7 vehicles, 8 models and stunt drivers, plus perfect weather and shit ton of coffee. In my humble opinion I think there was better footage that what made it into the final spot but here it is:
Director: Dean Bradshaw
Director of Photography: Douglas E. Porter
LA's Chicano culture has changed the world, impacting everything from cars to music to fashion.
This is the story of how some of the most prominent Angelenos are pushing culture forward and making an impact around the globe. The Nike Cortez launched in 1972 as the company's first track shoe, immediately adopted by many athletes in the 1972 Olympics, the Cortez became the new shoe company's first hit. A few years later, they reached pop culture fame when Farrah Fawcett wore them skateboarding in a famous photo shoot. By the late 80s, Nike's running shoes had advanced significantly, yet they still made the iconic Cortez, and the sneaker began a new life as the shoe of choice for LA Chicanos.
2017 marked the 45 anniversary of the Cortez, and in recent years the shoe has seen a renaissance, from being featured in Vogue as a fashion icon to a spotlight moment in the famously anti-gang Kendrick Lamar's hit music video "Be Humble." But none of this current fame would be possible without the cultural street cred that shoe got from becoming part of the LA Chicano uniform. As part of the anniversary, the internationally celebrated Chicano artist Mr. Cartoon created three new Cortez color ways. To support the launch, Nike asked VICE to tell the story of the impact LA's distinct Chicano culture has had around the world.
In partnership with Fox + Red Sparrow + Vice, Karley Sciortino sat down with Joe Navarro to talk about body language and espionage in the world today.
This piece only touches the surface on the vast knowledge and understanding Joe has on the subject. Admittedly, I've been a fan girl of his for many years and recommend his books if you're into the subjects. It was a pleasure to work with the entire Fox + Vice teams to make this piece a reality.
Go see Red Sparrow - Out 3/2/18!
Director: Nick Martini from Stept Studios - https://steptstudios.com/
Agency: Vol. 4
Director of Photography: Amado Stachenfeld - http://www.amadostachenfeld.com/
Really fun and playful commercial for the softest undies in town. Seriously though... you should try them. Done w/ the agency Vol. 4 & Stept Studios, director Nick Martini and I really pulled off the impossible. Many times when a production gets a job that has a tiny little budget like this one, normal commercial producers say it can't be done, but honing from the world of docs... I have a different mentality. When I got hired for the job I told them, that it will certainly be difficult, but that I've never gone over budget before and that we could make it work if we got creative. Their response, "you will on this one.Challenge accepted.Anyhow, what we did for just shy of 43k is insane. Props to all the folks we had on board the project. The lens work of the DP, the amazing PAs, and especially the hard work and great attitude of the production designer... seriously a team effort.
At the Delta Launchpad event in Seattle, Chef Edouardo Jordan tells the story of his culinary journey through a twelve course meal.
Each dish represents one step on his path in elevating southern cuisine into the world of fine dining. #DeltaLaunchpad The only way to change the world is to go out and be in it.
For screenwriter-director Ana Lily Amirpour, making a movie is like inventing a whole new world.
Ana Lily speaks at The Delta Launchpad in Los Angeles about the process behind her genre-bending new film, The Bad Batch, where a dystopian desert landscape lays the backdrop for a surreal story of finding what's important in life.
Before opening his restaurant, Adana, at the age of twenty-five, Chef Shota Nakajima trained at a restaurant in Osaka
where he intensively lived and cooked every single day. Now living in Seattle, Shota fell in love with Pacific Northwest ingredients and created a Japanese cuisine all his own, which he shared with guests at an intimate #DeltaLaunchpad dinner.
Kai Hugo aka Palmbomen II is a Dutch producer and filmmaker based between Holland and Los Angeles.
Using the mixture of analog and digital production equipment that goes with him around the world, Palmbomen takes us through the process of scoring a melancholic scene from his own film.
Kurt Uenala aka Null + Void is a prolific producer and synthesizer programmer.
Here, he demonstrates the basic building blocks of synthetic sound and will give insight into his methods of turning blips and blops into expressive music for the likes of Moby and Depeche Mode.#DeltaLaunchpad The only way to change the world is to go out and be in it.
Hilary Dahl, co-owner of Seattle Urban Farm Company, believes that anyone can grow their own produce
- even on a small outdoor space in a big city. Watch her speak at the Delta Launchpad about the new face of farming. The only way to change the world is to go out and be in it.
Raised in Kuwait, based in Berlin, and producing music all over the world, Fatima Al Qadiri teaches us about how she uses her global influences to create the music she makes today
#DeltaLaunchpad The only way to change the world is to go out and be in it.
Janicza Bravo is a woman who wears many hats - literally.
She also leads the vision for every aspect of her dark comedy filmmaking process. At the Delta Launchpad event in Los Angeles, Janicza discusses her experiences in production design, editing, costume design, screenwriting, and directing as all tools within the arsenal that is Janicza's creatorship.
Collectives have become today's musical incubators for creativity and support.
Founder of Atlanta-based Awful Records, Father, came to speak at the Delta Launchpad in NYC to give insight into a collective's ability to completely transform an artist's career. #DeltaLaunchpad The only way to change the world is to go out and be in it.
Renee Erickson is a chef that believes that the best seafood is sustainable and locally sourced.
At the Delta Launchpad she gives a tutorial on farming oysters, as well as how to shuck and taste them. The only way to change the world is to go out and be in it.
World renowned dancer and choreographer Tanisha Scott has traveled all over the globe working with acts like Drake, Rihanna, and Sean Paul.
Here, she teaches us tips on choreography. #DeltaLaunchpad The only way to change the world is to go out and be in it.
Modernist chef and innovator, Maxime Bilet answers the pressing question, "Why is food the only technology-based industry that is behind in technology?"
Learn the basics on sustainable cooking methods such as using a pressure cooker or centrifuge to get the richest flavors from the simplest ingredients like carrots and peas.
Once confined to a NYC apartment, The Wolfpack Brothers learned to see the outside world through the medium of film.
Watch them speak at The Delta Launchpad in LA about the importance of DIY cinema and how you don't need a massive budget to make movie magic.