Welcome to Agency Outsight!

Sometimes, the best view is from the outside.

As an agency coach, I work closely with owners of creative, digital, and marketing agencies to help them achieve their goals and conquer their challenges, so they can stay focused on helping their clients achieve success. We start by poring over every aspect of the business, talking about the known challenges, and uncovering the sneaky hidden ones.

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Outsight – "the ability to see and understand external things clearly"

interpretation – the ability for an outsider to see clearly what insiders cannot

example – the clear-eyed insight and outsight of the agency consultant

The challenges you face as an agency owner aren’t unique, they’re just unique to you – luckily, I’ve been there. The work we’ll do together will give you the insight needed to build a kick-ass agency. Together, we’ll unearth the challenges that are holding your agency back, put a strategic plan in place with measurable deliverables, and get you unstuck.

Common challenges we’ll overcome together…

Team & Leadership

• Is your team made up of the right players, and are they in the right seats?
• Are there services you should bring in-house, or send out to partners?
• How are you as a leader guiding your team to success?
• Are you surrounded by the right influencers?

Clients & Growth

• Are you beholden to one giant client and need to find a solution to diversifying your revenue?
• Do you have any recurring revenue or are you constantly chasing the next gig?
• Do you have a growth plan and strategically mapped vision?
• Are you on target to achieve your goals?

Finance & Operations

• Is your agency seeing the kind of profits you were expecting from all of your late-night work?
• Do concerns about cash flow keep you up at night?
• Have you built out the systems and processes needed to keep things running smoothly internally, and externally with and without you present?

The best way to learn is from those who have been there. At some point in our careers, I've experienced the same challenges you're experiencing and am excited to help you conquer your fears and accomplish your goals.

I work with the owners and leadership teams of creative, digital, and marketing agencies ranging from the solopreneur up to agencies with about 75 employees, who are struggling to break through a ceiling, systematize their processes, smooth out a cultural issue, find more profitability, work with the right clients, or simply want to work with an objective outsider to help straighten the path to growth.

I provide a very process-driven and systematic way of unearthing the challenges you face and the obstacles that are holding you back from success. This process is not a cookie-cutter, 72-step path to an arbitrary goal. Together, we put a strategic plan in place, and over time, work together on straightening your path.

Founder Steve Guberman launched his creative agency from the spare bedroom in his home with an infant in his arms and another one on the way, back in 2006. It was a part-time passion project that carried him through the wee hours of the night while he also worked as a graphic designer at a boutique design agency in Eatontown, NJ. He took his agency full time in May of 2006 when he moved with his family to northwest NJ. Over the next decade, Steve grew his agency to as many as 12 full-time employees and another dozen freelancers and strategic partners. In that decade, Steve and his team encountered just about every challenge an agency could – and should – while they grew. In October of 2015, Steve sold his agency to a public relations firm and joined their team to help convert a 30-year-old PR powerhouse into a full-service strategic communications agency. He helped build out a creative and digital team and expanded nearly all of the agency’s client relationships to include a more diversified set of strategically led services. Along the way, Steve and his teams earned dozens of industry awards and a few organizations honored Steve with such awards as Top Marketer Under 40, and 40 Under 40 Business People in NJ.

The knowledge gained overcoming the challenges faced along the way is the value that I bring to help you and your team achieve your vision.

Steve's insights, combined with his genuine eagerness to share and learn, have been nothing short of transformative. Engaging with him and absorbing his expertise on agency operations has truly catalyzed my perspective on running Grayson Sky. I highly recommend any interaction with him – it's a chance to evolve, inspire, and be inspired. – Peter Mastrogiacomo, Grayson Sky

I've struggled to find coaches that know the agency world and agency challenges, and Steve and the Sounding Board group have been fantastic. It is truly a community that welcomes you, knows what you're experiencing, and can help you make decisions that better your business. – John Himics, First Ascent Design

Steve genuinely cares about the health and well-being of your business and you as a person. He has been a tremendous help with everything from getting crystal clear on my profit margins to developing powerful talks for my speaking engagements. Thanks to Steve, I feel like I have stronger insight into my business and better tools for growth in the coming year. – Anne Popolizio, Social Squib

By end of year we will have increased our gross profit by over 50% from the pervious year. Not too bad for covid/ and for my complacent state of mind. – Lila Schneider, Let's Be Media

Having a place to talk with Steve and the other experienced business owners allowed me to relax and take action with a select number of tactics and targeted approaches. These are now the effective habits that I will carry into the future. I am grateful for what I have learned from Steve and the regular meetings with a great group of business owners. – Bill Milnazik, Axis Visual

When I work with an agency and recognize their need for outsight from an experienced coach, I immediately connect them with Steve. His experience and insight are second to none. – Don Seckler, Peak Inbound Marketing