Welcome to The Postcode People! AFD Software

Why Customers Choose The Postcode People at AFD?

AFD’s solution takes a UPRN and returns the valid address record, making it much easier for our technical consultants to set up and configure the system and confirm that all eligible properties are accurately included.

If we need to add or remove addresses, we can do so quickly and accurately using the UPRN, knowing we aren’t creating or just removing duplicates, which means we don’t need to review the entire database.

Imperial
Harry Adamson, Senior Software Developer
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It gives us one less thing to maintain and worry about. We had the option for an installed or hosted solution and went down the hosted route to ensure our customers can still place orders in the event of our own systems failure.

Pro:Direct Sport
Nick Marlow, Project Manager of Platform Operations
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Whilst address validation is great, errors in the entry of the data or address selection are more likely to creep in on a mobile device. To overcome this and shave a few more seconds off the checkout process, we worked with AFD Software to implement AFD’s new Geolocation address lookup. This allows a customer to press a button, then select their address. Two button taps and all the address data is entered accurately.

Paultons Park
Rob Lee, Digital Specialist
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We've relied on AFD’s Address Lookup solutions since the turn of the century. After a recent review, we confidently decided to continue with AFD Software– their solutions are robust, reliable and bug-free – they always work. We are fully satisfied that AFD is delivering the best value for money and a solution that is proven to deliver on our regulatory and customer needs.

Skipton Building Society
Bob Fielding, Skipton Building Society Strategic Buyer
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The PFA quarterly magazine ‘4 The Player’ is sent to all PFA members. Before we signed up with AFD, hundreds of these magazines were being returned as “undeliverable” due to the poor quality of the address. The magazine is an important part of the member benefits package and we had to do everything possible to ensure each member received it, so we looked for a better solution.

Pro Footballers’ Association
Jon Kilburn, IT Director
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We have to ensure that our systems are not a cause of failure when an individual is completing a membership application. To facilitate this, our systems have been designed to make that initial joining experience as smooth and pain-free as possible. Introducing an error is very easy to do, especially when reading an account number and sort code from a card and typing them in.

RSPB
Melissa Werry, Application Development & Support Manager
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The Centre has a data quality policy in place, part of the outworking of this policy is validating patient details within the PAS. This means any staff at The Centre who use the PAS and register patients requires the functionality to validate contact data at the point of entry. We would recommend other trusts to sit down with AFD and see how they can improve their data quality processes.

The Walton Centre
Val Hayden, Patient Administration System & Data Quality Manager
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Without the AFD element, a route planner would have to plan the route by manually locating it using mapping software and dropping a ‘pin’. This would be a relatively quick process in isolation, but we have over 1600 vans distributing from over 100 depots. This job is done in a time-pressurised environment and, without the quality data that AFD provide, it would quickly lead to frustration for the route planners and needlessly slow down the process.

APC Overnight
Sean Stanley, Head of Business Systems
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For us, the biggest driver was the time saved by not having to key in data manually. On average we would make between 4 and 7 address checks on any new case, taking between 2 and 3 minutes to enter all the address data per case. On average we receive 2000 cases per month. That translates to a saving of between 4,000 and 6,000 minutes, 66 and 100 hours each month!

MTA Solicitors
David Reeves, Head of Systems Development
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We deal with lots of suppliers so we know what a good supplier looks like! We see AFD as a partner rather than supplier. There is a can-do attitude that we get with everyone at AFD, nothing is an issue, promises are kept and pricing is fair that demonstrates a clear return on investment.

Axminster Tools
Damion Norcombe, Chief Information Officer
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When contacting students, we found multiple instances where the email addresses and phone numbers provided were wrong. Each student studying at the college provides us with £5,000 per annum of vital funding, whilst students over 18 provide £2,000. Preventing one or two students from slipping through the net, because they would otherwise miss a key communication and fail to enrol, more than covers the cost of email and phone validation from AFD.

South & City College Birmingham
Paul Brownlow, Systems Development Manager
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The Sectors We Work In

From banking and logistics to retail and healthcare, our data quality solutions are the backbone of successful organisations across a large and diverse range of industry sectors. Scroll through the industry sectors to the right and see how AFD Software helps organisations just like yours.

Data Processing Specialists | Data Management Solutions
Contact Data Cleansing helps large data processors to bulk cleanse their clients data against the best sources. Independent reviews shows AFD's Data Cleansing solutions are best-in-class for match rates, processing speed, and integration options.

Healthcare | Database Management Solutions
The Health sector use AFD's address lookup, email validation, phone validation and database cleansing within Patient Administration Systems (PAS) commonly used in the NHS and Private Medical practices.

Legal Services | Data Validation Solutions
In the Legal sector, an inaccurate address or wrong bank details can have serious consequences. See how our solutions specifically help the Legal sector.

Retail | Data Management & Verification Solutions
Some of the largest retailers in the UK rely on AFD’s solutions to validate and cleanse customer contact data.

Charities, Not For Profits & Membership | Data Management Solutions
Address lookup, email validation, phone validation and bank verification helps the Charity and NFP sector capture supporter and donor contact and payment details quickly and accurately.

Insurance | Data Management Solutions
House, Health, Motor and Phone Insurance providers all rely on AFD to provide a best-in-class customer experience and help ensure contact data accuracy.

Education | Data Management & Verification Solutions
Trusted by over 200 colleges and 95 Universities, AFD Software is the preferred supplier for helping ensure the accuracy of learner data in the UK’s education sector.

Financial Services & FinTech | Data Management Solutions
Bank verification and address lookup helps the largest banks and financial institutions in the UK to validate address, bank and contact data. With sound administration, your resources can be focused on building customer relationships.

Logistics & Distribution | Mapping & Geocoding Solutions
AFD’s Address lookup and cleansing solutions help match a customer to a validated address, optimise delivery order and minimise failed deliveries.

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News

Discover more articles like this by scrolling through past issues of our quarterly newsletter Postcode News

Unlocking the Potential of Your Address Data
Many organisations rely on address data for onboarding and deliveries, but what if the customer address data you already have could do more? AFD’s new Property Attributes dataset transforms a delivery location into actionable insights about the building, the customers who live there, and specific insurance data.
04Apr2025
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Your Defence Against Financial Loss
This year UK organisations will put hundreds of millions of pounds into wrong accounts. Much of this money will be irretrievably lost. How can you protect against this very real risk? AFD Software has launched a fast, powerful and affordable service as a key defence against financial loss.
04Apr2025
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Making a Difference
At AFD’s annual “Postcode Party” and Charity giveaway in December, we celebrated the incredible achievement of over £1.2 million donated in 2024 to 91 charities nominated by staff and directors. Three of the charities shared inspiring stories of the impact their work is making and how the donations have been or will be utilised.
02Jan2025
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Style, Integration, and Transformation
To ensure the online shopping experience reflected the excellence of their products and the high quality of their bricks-and-mortar outlets, Mint Velvet needed reliable technology. A crucial element of this process was ensuring every order was supported by an accurate delivery address.
02Jan2025
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£1.2 Million Charity Giveaway
The Postcode People held their annual Postcode Party and Charity Giveaway at Mountain View Innovation Centre on Thursday 5th December 2024.
05Dec2024
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Complete Payment Confidence with AFD
Coinciding with new legislation regarding Confirmation of Payee that comes into force this month, an enhanced version of AFD’s bank validation solution is now available.
03Oct2024
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Greater Layers of Accuracy
Imperial Civil Enforcement Solutions Limited, a long-standing AFD customer, is the UK’s biggest and most experienced provider of parking, environmental and traffic management systems.
03Oct2024
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BigCommerce
We are pleased to announce our partnership with BigCommerce, one of the fastest-growing e-commerce platforms.
08Jul2024
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Edge Hill University
“Working with AFD Software, we have been able to overcome the challenges of modern requirements while working within the constraints of legacy applications."
08Jul2024
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Unlocking Eco4 Grant with EPC Data
Eco4 Grant is available to improve the EPC ratings of low-income households living in energy-inefficient properties. AFD's Address Lookup solution with EPC data helps accurately pinpoint these properties.
07Jun2024
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We are here to help

We serve thousands of organisations and a network of hundreds of partners across multiple industry sectors, enabling them to have full confidence in their contact data.