3.7 Designs - Michigan B2B Digital Marketing

See how 3.7 Designs can help you find and convert more prospects into leads, customers, and members through strategy-led design and marketing psychology expertise with our exclusive web design and digital marketing process.

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Unique Challenges We Solve

We help b2b technology-focused companies drive growth by solving these marketing challenges:

Challenge	Solution
It’s a crowded space and you’re facing intense competition.
Your sales cycle is long and complex.
You can’t reach your audience.
Lead flow is non-existent, your pipeline is dry.
Digital Marketing is Table Stakes

67% of B2B buying decisions are made through digital channels.
Decision makers spend more time researching solutions online. According to Forrester Research, [two-thirds or 67%] of buying decisions are now made online and via social media – before buyers speak to suppliers. Your prospects are becoming experts first, and only then speaking with you.

To speak with you, customers have to find you. If your website is not visible online, they’ll have a harder time knowing about you. We create mobile- and user-friendly websites that convey your brand personality, show up prominently in search, and generate qualified leads. Because today, an effective digital presence isn’t a “nice to have”, it’s a must have.

Thoughtful Solutions for Business Growth

Your business is unique and you need a thoughtful marketing strategy to succeed

A cookie-cutter process isn’t going to get you the results you need. You need customized marketing strategies that identify how to send the right messages, to the right people, at the right time, so they take action.

We’ve been working with tech companies for nearly twenty years and know the industry deeply, allowing us to create uniquely effective digital marketing strategies that drive surprising results.

Harnessing the Science of Persuasion

Leveraging Marketing Psychology to Drive Results

With over 40 proven persuasive design patterns, we integrate the principles of marketing psychology into every aspect of our work. By analyzing your audience’s psychological profile, we uncover the strategies that resonate most at each stage of the buyer’s journey. This targeted approach ensures your messaging, design, and campaigns connect deeply with your audience, driving engagement, conversions, and long-term success.

B2B Technology Marketing Agency

Deep Tech Industry Expertise

We’ve spent the last 15+ years helping tech companies like yours succeed, and we can help you too.

Proven Track Record of Delivering Quantifiable Business Outcomes

B2B marketing focused on driving business growth.

Fractional Digital Marketing Team

We can extend your brand’s marketing function or run it entirely.

If you lack the in-house expertise or resources, as a full-service marketing agency, we can integrate or run your marketing function for a fraction of the cost of hiring full-time staff.

Marketing Strategy First

We’ll do the discovery and planning to identify how to accomplish your objectives.

Our robust discovery and strategy process allows us to understand your audience and industry landscape deeply. Using marketing psychology, we can craft a plan to get you to your desired destination.

Two Decades of Web Design

Custom-designed and developed websites tailored to your exact needs.

Our agency started as a web design agency. We are experts in essential web design disciplines, including information architecture, user experience, user interface design, custom web development, search engine optimization, web security, and website performance.

Demand and Lead Generation

Build brand awareness and generate leads to fill your sales pipeline.

It doesn’t matter how compelling your product or service is if no one knows about it or understands what makes it unique. We can help you with demand generation and qualified leads to fill your sales pipeline through our proven marketing strategies.

Tech Company Case Studies

B2B technology companies we’ve helped succeed

We specialize in solving the unique problems faced by B2B technology companies by providing tailored solutions backed by industry experience that meet each client’s unique needs.

Testimonials

What our clients say…

“3.7 Designs was a great partner in the design and implementation of our new website. From the onset, they personalized the experience identifying what differentiated us from our competition and using those strengths to build a site win which we’ve realized immediate benefits.”
Steve Hurley
General Manager at Insulgard

“Within the year we’ve worked with 3.7, we can confidently say we’ve met 100% of the goals we were looking to achieve 1 year ago. There aren’t many other companies we’ve worked with where we can say the same.”
JT Pedersen
Director of Software Sales, N.A. at ETA, Inc.

Rooted in Michigan, Trusted Nationwide

Michigan-Born, Nationally Focused Digital Marketing Expertise

Founded in Michigan, 3.7 Designs has grown from local roots into a digital marketing agency with a national reach. While we’re proud of our Michigan heritage, our work spans industries and organizations across the country.

Our strategic, psychology-driven approach delivers measurable results for businesses of all sizes, whether they’re in the Midwest or across the U.S. We combine the reliability and values of our Michigan foundation with the expertise and perspective needed to drive growth on a national scale.

Get in touch

Discover how we can propel you towards your goals.

We’ve helped numerous clients achieve their goals, and we’re excited to do the same for you. Ready to kick things off?